| OCR Text |
Show Launders Delicate Fabric A LOVELY NEW EVENING DRESS "I had an evening dress of a heavy white Chinese silk crepe, beautifully embroidered. It was dirty and I was tired of the style, but the material was still as lovely as ever. I did not want to spend the money for having hav-ing it cleaned and remodeled too. I cut out the cleaner's bill by washing it myself in Lux. As I ripped it all apart before washing it, the material was as fresh and soft as when it was brand new. The washing was next to no work, and incidentally, incident-ally, I made the dress over for about what I would have paid for having it cleaned." Miaa Nancy Miller, Chicago, III. TWO DELICATE SILK WAISTS "I had a chance to try Lux on two very delicate silk waists. They came out beautifully. beau-tifully. I shall never be without Lux." Mr: C, L Skinner, Somerville, Maea. Won't Shrink Sweaters Washed a nice wool sweater "I washed a nice sweater (all wool) with Lux without shrinking it at all." Mrs. E. R. Blanchard, Quincy, Mam. V A SOILED CHINCHILLA COAT "I overheard one girl telling another, who was wearing a soiled chinchilla sport coat, to try Lux. She had washed hers. Her mother was afraid to have her try ' but it was old, so she did and it came out beautifully. beau-tifully. She told every little detail to be sure and dissolve a little Lux in the last rinsing, and not to rub!" Mia M. Aihlend, JVow York Citf BABY'S SHIRTS UNSHRUNKEN "I have used Lux for washing baby's all-wool all-wool shirts, bands and stockings, and nnd it way ahead of anything I have ever used, keeping them very soft and not shrinking them." Mr. V. H. Dcminf, Euci Doutlas, iim, l-or it all over again. ' ' TV O you know how I came to use it? S 1 Through Louise. She came in one afternoon looking her prettiest in such a dear little blouse. Have you seen it? A little flesh-colored Georgette, with one of those fluffy, frilly, lace jabots. "I admired it, of course, and then I showed her my new white crepe de Chine. 'But isn't it wicked,' I said, 'to have to send it to the cleaners? By the time you have had it cleaned three times, you have paid for it all over again!' " 'You don't mean to say you send it to the cleaners!' she said. " 'Why of course,' I answered, 'you wouldn't trust crepe de Chine to soap and water, would you?' " 'Of course not!' she said. 'I use Lux.' " That is typical of the way the story of Lux is carried from one woman to another. As a matter of fact, Lux is the most modern mod-ern form of soap but it is so new, so different from anything you have ever known as soap that you think of it as something in a class entirely by itself. And that is precisely what Lux is There is "nothing like it." You hear that wherever Lux is mentioned. The miracle of Lux is that it comes in delicate, transparent, pure flakes which dissolve the moment you drop them into hot water. Immediately you whisk them into such a foamy, bubbling lather as you have always longed for. Into the rich white suds, you drop your most delicate blouse. Afraid? Not for a second! Lux never hurt anything that pure water alone would not injure. Then you let your blouse soak for a few minutes. Never a bit of rubbing. You simply dip your blouse up and down in the warm, pure suds, press the gentle cleansing cleans-ing suds again and again through the precious pre-cious fabric. Every speck of dirt is carried out of it into the suds, without a bit of injury to a single delicate thread ! Then rinsings once, twice, three times till every trace of the suds is out of the fabric, and your blouse is yours again just as new and fresh and dainty as the day you bought it. Wonderful ? Indeed it is, and Lux is every bit as easy to use as it sounds. "That's the beauty of Lux," women say.' "It's so easy." Fabrics have been becoming sheerer and sheerer every year. Women have been learning to wear daintier and daintier things for everyday use. And oh, the care and expense of such ' things till Lux came to make them really practical and inexpensive. No need to send your dainty things to the cleaners. Anything Any-thing that pure water won't injure, Lux will make new for you in a few minutes. It isn 't washingthat hurts sheer fabrics. "It's rubbing soap on them and rubbing them again to get the soap and dirt out, that wears and tears them takes away their finish with the first washing. That's the old-fashioned way the way that made you dread trusting your precious pre-cious things to "soap and water." Every woman who tries Lux wonders how she ever could have rubbed soap on anything she valued realizes instantly what a world of things there are that she herself can cleanse, oh, so easily and so perfectly ! Now she buys the dainty things she loves to have, and wears them often. They are not a bit of care to her. She keeps them fresh and new the Lux way simply dips them up and down in the pure Lux suds with never a bit of rubbing to injure them. Won't you try Lux in your home ? Get a package today at your grocer's, druggist's drug-gist's or department store. Learn how many, many lovely things you can now enjoy for everyday use. Lever Bros. Co., Cambridge, Mass. jf Cleanse These Things Yourself With Lux Silk Curtains Washable Satin Flannels Washable Corsets Washable Satin Blouses Lace Curtains Collars and Cuffs Baby's Woolens Satin Skirts Washable Gloves and Petticoats Lace Collars Sweaters Silk Underwear Corduroy Skirts Washable Spats Crepe de Chine Blouses Lace Jabots Blankets Silk Stockings LingcrieDresses Georgette Blouses Fine Table Linens Lux is so pure that it won't hurt anything which water will not injure How To Wash Silks Use a tablespoonful of Lux to a gallon of water. Dissolve in boiling or very hot water and whisk into in-to a thick lather. Add cold water till lukewarm. Dip your garment through the foamy lather many times. Work it about in the suds squeezing the suds through the soiled parts, but do not rub. Rinse in three waters the same temperature as the water in which you washed it. Squeeze the water out do not wring. Dry in the shade. When nearly dry, press on the wrong side with a warm iron never a hot one. Press crepes from side to side, and stretch a little as you press. tblver Broi. :. 191$. How To Wash White Woolens Use two tablespoonfuls to a gallon of water. Dissolve the Lux flakes in boiling or very hot water and whisk into a rich lather. Put your woolens in, and let them soak until the water is comfortable for the hands. Then squeeze the suds through them, but do not rub. Rinse in three waters the same temperature tem-perature as the water in which you washed them, and dissolve a little Lux in the last rinsing water to leave the woolens soft and fluffy. Put through a loose wringer, or squeeze the water out do not wring. Dry in the shade. Colored Woolens: Wash as above but in lukewarm suds and do not soak. Dry in the shade. aaaNMnV"" hiwuhi iiL. i c Lenvoa Blankets .Plencjr jT, Baby's Finest Thirds |
