Salt Lake Tribune | 1917-03-25 | Page 35 | President Wilson Upholds Advertising

PRESIDENT WILSON UPHDLDSADVERTISliyG Compliments San Francisco Ad Club on Gathering for I "Advertising Day." PROCLAIM A HOLIDAY Educational Programme to Bring Home to People Value of Advertising. ' ' "Advertising clay" has been official ly set by the San Francisco Advertising iclub for" April 30, and on that day Governor Gov-ernor Hiram Johnson, will proclaim advertising ad-vertising as the greatest single unit toward to-ward the prosperity of the nation. This is to be a day dedicated to ad-, ad-, vei tising in all its lorms. Storekeep- f ers will urge advertised goods, mer- j -ii.t' use newspaper space, and e newspapers themselves will arrange "" sDecial editions to make the day one of the greatest days in the annals of ad vertising. The Advertising club is arranging an educational programme to bring home to the people of the city the importance of advertising. The campaign will deal with the reliability of advertising, of its actual economy in so solving the distribution dis-tribution problem, through creating a demand, as to be a great economic factor, fac-tor, and of its importance in the national na-tional welfare. Tn a letter received recently from President YVoodrow Wilson, advocating the idea of holding a day for the preach-, preach-, ing of advertising, the president says: T want to express my sympathy with not only, but my admiration for a body of men who think it is worth while to get together in order : to tell the truth. The only thing I that ever set any man free, the only ; thing that ever set any nation free, is the truth. A man that is afraid of the truth is afraid of the law of life. A man that does not love the truth is in the wav of decay and' of failure, and I believe that if you j will just let the vitality that is in I you and the enthusiasm that is in you run beyond the confines of the businesses that you may be interested inter-ested in, you will presently feel that infinite reward, as if the red blood of a whole nation came surging back into vour own veins. (Signed) 'WOODRQW WILSON. San Francisco is going into the fight to obtain the 1 91 S convention of the advertisinv men of the world, with an attendance of from 10,000 to 15,000, and will in all likelihood have the distinction distinc-tion of first entertaining the advertising advertis-ing men west of Omaha. Irffers of indorsement have been re-i re-i -fTT-ed from El Paso, Denver, Boise, t. rrdaho, and manv other leading western T cities. When San Francisco goes east tw in her motor caravan she will present a f olid. Pacific coast, front to the eastern lmen which will be impregnable, and I her-pward will be the opportunity to enteriin the advertising men in the I city which, after the fire in 1906, "came I back." I -