OCR Text |
Show TRIBUNE ADVERTISERS HAVE ' CARS F0REUERT WANT Today's Special Automobile Section Is Guide for Prospective Purchasers of Machines. GREETINGS to the motor public anil the motor car trade are extended this morning by The Tribune by publishing an automobile section, that, by its character char-acter and volume, is intended to acquaint ac-quaint the motor car buyer with the various features of the many lines of cars offered by the motor caf factories through the dealers in this territory for the 1917 season. Effort has also been made to acquaint the prospective purchaser with the large array of machines ma-chines that will be seen at the Salt Lake auto show. To make the section complete in every ev-ery detail has been the aim. We believe be-lieve that many of The Tribune readers who are intending to purchase machines have not yet made the rounds and collected col-lected the' catalogues on the Salt Lake market that are suited to their needs, and it is for these that we have published pub-lished information herewith in composite com-posite form. Last Word in Autos. Prospective car buyers can .study this section with much profit to themselves, as practically all of the latest offerings of "the automobile industry are represented. repre-sented. Nearly everyone wants an automobile, and, what is more, nearly everyone gets one just as soon as he can spare the money for the initial deposit or the pavment price. The purchase of a car, however, like any other commodity, is a serious matter, and everyone contemplating contem-plating this step should carefully study the market and select the car that best suits his requirements. An automobile editor is asked many times what is the best car on the market. It is a question ques-tion that is almost impossible to answer. Everv car is the best ear for some particular par-ticular need. The car that would suit the automobile editor might prove en- tirely unsatisfactory to his next-door neighbor "s wants. Cars for Every Want. The highest priced cars in the world would be a misfit for the uses of some, while, a light roadster would be of little use to a man with a large family. One wants a limousine of certain weight and refinements, with their attendant costs. Another wants the small car for business busi-ness needs, or has no use for the extra seat in the touring car in his travels. Another, through the size of his family and so forth, needs a five or seven passenger pas-senger touring car, and he can afford certain features, or he cannot. Evervone has different tastes and price limitations. Thus it is that the best car for everyone is here, but the selection of it lies with the purchaser, and it is'- therefore up to the buyer to study this section of The Tribune. It has been prepared toward that end. Tribune's Advertising. Advertisers who use The Sunday Tribune Trib-une put their goods before several thousand more readers than the combined com-bined circulation of the other two Salt Lake papers. Verification of this statement state-ment will be found in the reports of tho Salt Lake papers, all of which are members mem-bers of the Audit Bureau of Circulations. Circula-tions. Tribune net paid circulation, six months ending September 30, 191(5, was 26,452 copies daily and 45, ,9-47 Sunday. Figures for five Sundays recently show: January 7, 47,734 copies; January 14, 47,919 copies; January 21, 48,067 copies; ! January 28, 4S.438 cbpies; February 4, 51,120 copies, a steady increase weekly. An increase of 1,166,704 agate lines is shown in 1916 over 1915. Automobile advertising in The Tribune increased 2S9,042 lines in 1916 over the previous year. |