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Show see net IN 1317JS SLOGAN Touring Expert Urges Motor Mo-tor Car Owners to Get Out in Country. In this heyTcy of motor prosperity, I take- thi? opportunity to gouiifl a warning note. That not calls every motor manufacturer, manu-facturer, ever dealer and owner, and others equally interested In the future or the industry, to a duty that is none the less urgent: because, for the moment, it if nnt 'sinking- anyone in the face." That s reAt railroad general, James J. Hiil nut vcrv long ago pave warning to this nation that the wastefulness of the vircin soil of our country will before be-fore manv years biinp about the impoverishment im-poverishment of the land. That exactly illusinites the condition of the great American motor industry. This industry has prown beyond all precedent- the tale of its progress is like a pape from "The Arabian Nights"; it has attracted to H scores of small Investors who subsequently have been able to turn out cars on order over night; it as fo-jind readv tiale for all of its products, prod-ucts, good, bad or indifferent. But the hanvst cunh'jt laist forever. The overworked over-worked soil will pot continue to produce pro-duce without fertilization. The supply will catch up with and exceed the demand. de-mand. The overblown bubble is liable to burst and possible calamity will follow. All this, of course, is a means of salvation salva-tion if ail motor interests would pause long enough in theft task of gathering riches to seize upon It. They cannot give back to the soil that which they i have taken from it. but they can make 1 that soil more steadily yielding by fertilization. fer-tilization. As Mr. Hill advised the great , farming community of this country to encourage the soil in the continuance of its produc-tion, so I do humbly beseech the great America n motor industry to encourage and stimulate that soil from which springs the source of its prosperity. pros-perity. That needed fertilization will come most surely, most swiftly, from the encouragement encourage-ment of touring in motor cars; from the , stimulation of the grandest form of out- door recreation so far known to man. It is our duty to blaze the way for motor trave across this broad land just as it is J ne duty of every farmer to put back into the soil some of the life ha has abstracted from It. In blazing the way those most Interested Interest-ed in the welfare of the motor industry indus-try must do more than by word of mouth applaud motor travel on the public highways. high-ways. They must help in making those highways rideable; they must aid in protecting pro-tecting life and propertv along them; they must give assistance in the propagation of touring routes, maps and literature and they must eneourase that form of endeavor en-deavor that aims to instill the charms of motor travel into humdrum lives of plain American citizens. In other words, every owner of a motor car and every citizen who can afford to become an owner must be gotten on to the road and whisked away Into the country, so that, like the rest of us he may become a motor enthusiast, and may remain a touring enthusiast. If such a campaign of touring uplift be not entered upon the calamity aforesaid afore-said will come just as surely as wastefulness waste-fulness of the soli will be followed by impoverishment of the land. The fact that motor cars are now built better and stronger than ever before will not retard that calamity, but rather will hasten it. With cara that last for years the fad of maWng chapges every season sea-son soon will cease. The satisfied owner will prefer to retain, the machine in which he has confidence, and for which he has some affection, rather "than make yearly exchanges for models that earn their title to novelty by some trivial change in the fender or hood. With over three million American citizens citi-zens now owning motor cars and with new cars being turned out at a "faster-than-ever" rate today. It takes no seer to foretell that the virgin soil of motor- ciom soon win become exhausted If the needed fertilization he not soon applied. That needed fertilization Is the wholehearted whole-hearted encouragement of touring -over American highways. |