Salt Lake Tribune | 1917-03-18 | Page 39 | Goodrich Magazine Just off the Press

GOODRICH I11ZII JUST OFF THE PRESS Answering the fifth annual call, "Motor Trucks of America" is ready for distribution distribu-tion at the Goodrich store, When this book was first published in 1913 by the B. F. Goodrich company it met with such an enthusiastic demand from buyers, owners, manufacturers and truck agents that its publication, has been continued each year with an ever-increasing circulation. In spite of the fact that this new volume vol-ume is much larger than any of its predecessors, the work of compiling it lias been aided very materially by the truck manufacturers with the result that it is ready for mailing several weeks earlier than last year. Some idea of the size of this issue of "Motor Trucks of America' can be gained from the fact that this year it contains more than 160 pages and the first edition will require mere than fifteen fif-teen tons of the finest coated paper. Probably the greatest value in this book lies in the fact tiiat it contains actual photographs of each make of truck together to-gether with the detailed specifications of the various models. This data is furnished by the manufacturer, who also checks the , final proofs to guard against any errors ; being made. This insures a source of information in-formation as dependable as the manufacturer's manu-facturer's catalogue. It must not be inferred in-ferred that "Motor Trucks of America" displaces the manufacturer's own literature, litera-ture, but it does occupy an even broader field by reason of the fact that between ' its covers it gives the reader an opportunity oppor-tunity to study each make of truck separately sep-arately or in comparison with other makes. Truck manufacturers are just as eager as the business man In obtaining copies of this book early, for it furnishes them the opportunity to get first-hand Information regarding the specifications, design, equipment and price of his competitor's product all combined in one handy volume. vol-ume. A copy of this book will soon be found in the portfolios of every truck agent in the country, for it has come to be the most important part of his selling equipment. As a ready reference ami I authority in settling disputes as to the 1 exact specifications of one truck In com-1 com-1 parison with another, it is indispensible, for it furnishes these details in the most : complete form.