Salt Lake Tribune | 1917-03-18 | Page 38 | Public Judges the Car by Performance

PUBLIC JUDGES Tit CUR BY PERFORMANCE It's the Records Behind the Model That Sells, Taylor Tay-lor Says. " Performance, when all is said ami doiio, is the clinching argument that makes for decision in the mind of the prospective motor car purchaser," said E. C. Taylor, manager of Taylor Motor Car company, distributors for Chalmers cars, in answering a query as to whether the public is educated up to the technical techni-cal style of advertising. "The average man doesn't care a continental whether a car is constructed construct-ed of steel or aluminum, whether it has an L-head or a T-head motor, or how fast the engine turns up. But he does want to kuow what the car has done and can do, on hill and plain, on city boulevards and gumbo roads. Listen to the arguments set forth by any group of laymen in discussing their favorite fa-vorite cars and you will see that this is so. They talk performances, not mechanical jargon. "Although the Chalmers company did not promote a systematic, stunt campaign cam-paign during the 'past year, the records established by Chalmers owners and drivers in the last twelve months speak eloquently of the car's stamina. A remarkable" re-markable" feature of several of the records rec-ords is that they were made by amateur ama-teur drivers, totally unacquainted with racing or track work. "Homer George, a former newspaper man of Atlanta, now managing the Atlanta At-lanta opera house, was responsible for ) hanging up two new records in the south which have defied competition to date. Driving his own five-passenger car fully equipped, George lowered ; all rail and' road records between Atlanta At-lanta and Chattanooga, Tenn., heating the time of the famous Dixie Flyer by seven minutes. He also boat the best previous automobile time between the two points by thirty-seven minutes. "Following this, "Mr. George drove , the same car from Atlanta to Jnckson-! Jnckson-! ville, Fla., a distance of .155 miles, in eleven hours and fifty-nine minutes over heavy roads and under bad weather conditions'. This still stands as the record rec-ord time between the two points. "Within a week after this record was hung up, W. V. Morriss, Jr., of Dallas, Tex., drove a fivc-passeugcr six-30 touring tour-ing car from Dallas to San Antonio over 302 miles of muddy roads in nine hours aud twenty-two minutes. He bettered the best previous road record by more than three hours and beat the fast Katy Limited on the M., K. & T. railroad rail-road by one hour and thirty-three minutes. min-utes. "By winning the Giants' Despair hill climb" at Wilkesbarre, October 7, in a Chalmers six, Fred Junk brought a brilliant climax to a year of Chalmers triumphs.