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Show Kt'lMliT TELLS ' WHY VilVHS WORTHY ' Truck Was Built to Fill Real Need; Service Is Keynote. To a rot-ant "analysis of the Commercial Commer-cial Motor vehicle market" gotten out Viy a leading publication a short survey i of tho future is inHu'lt'!. From this , tho following vcrhati rn quotation is made: i Tho prospective, motor truek-own- ' er as a class must be, ' ' soM ' ' by improving tho service now being reo.eivcil by tho present owners of i trucIB. This ioes not refer to what is commonly termed "service" by ; manufacturers, in the sense of re- pairs and adjiiMtments, but to such i Hc.ientitic analysis and plain honesty and trankness ns to make each nutter nut-ter truck installation a highly et'-i et'-i flcient and successful in ves nu:nt. In endeavoring to do this the ninnu lacturer is confronted by a rmin her of classes of purchasers, which may bo enumerated br icily as follows: Tho owner who does not recognize recog-nize tho importance of his delivery department (it is the only department depart-ment in most businesses which has been permitted to operate for years in a casunl way). The one who is basing his motor system on horse experience, and does not realize where his losses occur. It is a hiird course to steer between over buying on motor equipment and the equal danger of combining horse wagons and motor trucks under the same systems and con ditions. The one who is alert to improve conditions and is glad to devote the necessary attention to the problem. It' is beonuse, it fulfills the above specifications spec-ifications and interests merchants of the various types there shown that the success of the Vim half ton delivery car is attributed. Its service is the service of "honesty and friinkness" insomuch that its design de-sign and capacity found their origin in ft well demonstrated commercial need, liecause of this each Vim installation is a ' ' highly efficient and successful investment, in-vestment, " about which the merchant has no doubts, but which quickly and surely proves its profitableness in facts and figures. Tho slogan of the Vim Motor Truck company is ' ' Ask him who owns a Vim," nnd it is ou this basis that their sales are made. |