OCR Text |
Show LUXURIES DEVELOP WITH APPRECIATION Interesting Stud by H. S. j Daniels Into Psychology of Auto Improvements. "The call for extreme comfort, quiet, convenience and refinement m motor cars makes one wonder why, in the old horse-drawn carriage days, there was so comparatively little advance in respect re-spect to the details," says H. fci. Daniels Dan-iels of the KisselKar. He explained: Contrast the deep cushion-tired, wide spring, thickly upholstered pussy-footing ' ' automobile, witli the iron-shod, noisy, hard-riding horse-drawn buggy; yet the latter used to be a luxury. Why was there so little improvement improve-ment in coach building then? The easy reply would be that the people peo-ple were not so1 particular, but that answer is not complete. If they called for less luxury it was because they had not been, educated to the present conception of it. In these days advertising is the basis of nearly every successful manufacturing- business and naturally natural-ly each manufacturer strives to advertise ad-vertise something better than his rivals. That is why he is constantly constant-ly endeavoring to build into his product new and better features to distinguish it. Beading of these creates a desire for them. Modern advertising methods, therefore, are primarily responsible for the higher standards of taste and living that now prevail. |