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Show STAPuDARDIZATIDN FAIRTOMOTDRISTS Maxwell Official Tells Why 1917 Cars Will Not Be Changed. Because it is not fair to owners of 'previous models, is one of the several reasons given bv the Maxwell Motor company for announcing that the Maxwell Max-well car will not be changed, that the Maxwell car for the 1917 season will be exactly the same as the present car. "Owners are beginning to realize that it is altogether unnecessary and not justified jus-tified at all to buy a new car every year ,or so "just because the designing engineer en-gineer happened to have some new ideas '.that he believed would attract a few more buyers." This is the statement of Walter Flanders, president of the Maxwell company. He adds further: The public wants value, with good appearance, of course, but they realize real-ize today that' freakishness m design de-sign does not mean service value. They realize that designing in motor mo-tor cars can be standardized just as well as construction. The well-ttesigned well-ttesigned motor car of today presents pre-sents a pleasing appearance and one that does not tire. I might say that it is ideal, and there can be no good reason for changing it, thereby rendering the former models obsolete, or undesirable from the standpoint of the particular buyer. Out of 100,000 owners we have had no more than you can count on the fingers of your hands offer any criticisms on the Maxwell design. They are satisfied, and they are pleased all the more when they know that their cars are the same as will be sold next year and the year following. Of course we will occasionally add new refinements and features which will be developed from time to time. But these will not in any way constitute con-stitute radical changes in the car. |