Salt Lake Tribune | 1918-08-18 | Page 28 | Women Prefer the Magnetic Gear Shift

WOMEN PREFER THE I METIC GEAR SHIFT "Most automobile men endeavor to S sell women their machines as being 'a S lady's car,' " remarked Salesmanager Campbell of the Utah-Idaho Motor com- -pany, local. Premier distributors, the other day. "We've felt, however," he s continued, "that this method is wrong, c and we have proven it out. We have a S way of seling a woman the Premier S that's a peaeh, and we don't tell her ; it 's a lady 's car, either. Men, as a 5 class, misjudge women they think E women want to ride gentle horses s drive pokv cars and take a back seat S for the sterner sex all along the way. ; ; Personally, I believe that this is abso-! iutely wrong. The only place where a ! s woman is not equal to a man is in i Z muscular strength but put a curb bit , ; on a big horse and a little woman-can,; ride him as well if not better than ; a strong man. ! "The one place in driving a as car!; where man has in the past had the ad- ; S vantage over women 19 iu gear-shift- ing that tcok muscle. But now, with : tins magnetic shiit with which the Pre- ; mier car is equipped, handling the gears with the finger touch of a lever, a woman can driv-e a man '3 car and get 1 as much "iut of it as the be?t man driver I ; living. ! "If vou '11 notice the next time vou go up Main street, you will see more women driving big cars than small ones. 1 ; and you'll find still more as we place ; ; I more' cars in this territory. ; "The only trouble we are finding : Jipow. " 'onclu'led Campbell, "is in get-Siting get-Siting ihe Premiers from the manufaetur- ; 8 ers? however, this phase of difficulty : Sin the automobile business is not con- i I fined to any one concern at present. : I and we .ire all doing the .best we can : S with what we can get. knowing that : q Uncle S?mi is utilizing the manufaetur- ine facilities to assist in putting the , kink in the kaiser."