Salt Lake Tribune | 1918-08-18 | Page 26 | Sport Marine Model to Appear in 1919

SPORT MARINE MODEL! TO APPEAR ! mi The adaptability of the four-passenger : car to personal driving, in view of the 1 shortage of chauffeurs, as pointed out by Manager J. A. drcenewald of the Mercer .4 Jordan Sains Co., local Jordan distributors, dis-tributors, in the Sato Lake Tribune a few weeks ago, hats brought out the announcement an-nouncement from the Jordan Motor Car Co. that the Sport Marine will be continued con-tinued as a regular Jordan model lor the coming year. In connection with this announcement. Manager Greene waid. reviews the history of automobile selling, recalling the time when salesmen sold cars on their mechanical me-chanical features, the full-floating axle against the semi-floating, and four-cylinder motor against the two, the six against the four, and so on. Today, Greenewald points out, the car that suits the public taste is the car built of standard parts, approved Tvnd accepted by long use, with a body of stylish lines, suitable for the particular style of driving in vogue, and fully equipped. Such a car, he explains, is the Jordan Sport Marine, which was designed de-signed for the man who drives his own car, and who wants all the things that make driving comfortable and safe,' such as traffic bumper, motometer, dimming lenses, five wire wheels, tailored top, Lon-neau Lon-neau light and rim wind clock. Tnis car will continue to be one of the -Jordan leaders, and the local Jordan people, in addition to having already sold several of the four-passenger Sport Marines in this territory, ai;e also showing this model on their sales floors. j