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Show PROSPEROUS BULGE SHOWS II FM WEST Chalmers Coast Agent Does Quarter-Million Business the Past Year. 110 NEW DEALERS Buyers Take More Than 3000 Cars So Far This Season. ' "While wages and geoeral business conditions throughout the east received 11 .sudden hoost with the first wave of war orders, the tide of prosperity in tbc urate states has been gradual but positive until now, Detroit, in the role of a clearing house, receives continual reports of tho unquestionable and growing grow-ing prosperity in the weHt," rcmaiked Manager Taylor of tho Taylor Motor company, local Chalmers distributor. "The California edition of the Chalmers Chal-mers Monogram, just issued Iictc, is replete re-plete with convincing figures of const conditions as they exist todav with the United States thirteen months at war. "In San Francisco the u. H. l?csc-1 l?csc-1 halmers company, a distributing organization or-ganization that started in to market (Chalmers ears in 1015 with but. a sin-ale sin-ale country dealer, has today clos.? to thirty, and in a territory that messuros three limes the size, of'Belgium, every dealer 1h contracting for more cars than in any previous season. Million Dollar Business. "In the year preceding the appeur-ance appeur-ance of the Rose-Chalmers organization I here hail been but sixty-eight Chalmers sold in the ontiro state of California, whereas in the twelve months ,iust closing, clos-ing, with all the problems of actual wartime, war-time, this same company has marketed more than ;i million dollars' worth of Chalmers cars in northern California alone. South of the famous Tehachapi mountains, embracing Los Angeles and all of southern California, tho Greor-Robins Greor-Robins company have established a record rec-ord equally remarkable. Their success with the beauties of the moving picture pic-ture world has been especially evident, with the result that the Chalmers, always al-ways "dolled up" in special tops and rainbow-tints, has become tho mascot of Movie Filmland. Dealers Compete. "A unique situation has developed in the Pacific coast zone, according to a Pacific coast representative, recently a visitor, in' that we have the rather amusing amus-ing spectacle of motorists and automobile automo-bile dealers in a general scramble for Chalmers crB. "The astonishing work of the Hot Spot and Hamshorn manifold in the eastern states, during the severe winter, win-ter, has done much to revive a spirited Chalmers' following throughout the west. "Chalmers sales have not only been In the aseepdencv for the past six months, but we have added 111 new dealers since January 1. and this is the finest criterion of motor car prestige. The private owner merely buys an automobile, au-tomobile, whereas a dealer obligates himself by contract and investment to "see it ihrough." and the fact that new organizations and old-established houses, to the extent of 111 dealers, have been willing to back Chalmers cars with their last dollar, i3 the most convincing proof of Chalmers' standing in the zone of the Pacific coast. Loose Money in West. "Although removed by several thousand thou-sand miles from the munition atmosphere at-mosphere of the east, up to May 1 chore were but four cities in the country with a larger Liberty loan subscription than Salt Lake. And this is only an index of conditions north and south and on the coast. The city of Portland, Ore., heavily oversubscribed its quota in one day. Regardless of the three Liftrty' loans, bank clearings arc larger than any previous year and deposits are heavier. Seattle alono has more than 26,000 highly pnid shipbuilding mechanics, mechan-ics, while there are .16,000 in Portland." |