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Show TRAVEL IDES CHANGED BY THE IMS Motor Cars Are Disarranging Disarrang-ing Steam and Steel Rail Idea, Once So Prevalent 'Transportation Is the on thins? business busi-ness must have and will find. If business busi-ness must have transportation, then bus! ness must take to the road with motor cars." The foregoing Is the summing up of the situation in which all America Is vitally interested In a message just Issued by a large auto factory. The message is a clear-cut analysis of events of the past year, since the United States began to prepare for Its part in the war. It dwells briefly on the condition condi-tion which seemed for a time to threaten the motor car, and then proceeds to show how that ' condition actually worked to the benefit of the Industry by opening for it new and almost unlimited fields. Vital Points. It says in part: "Something big and strange Is happening happen-ing to the motor car business. "It is so big that the full fruits of it will not be apparent for years to come, "But the process has began, and it is going on, right under our eyes, at this moment. "A few months ago there arose out of the war a condition that threatened to cramp and cripple the motor car business. busi-ness. "That very threat has now bean transformed trans-formed into a new and tremendous Impetus Im-petus to the Industry. "All business, by the way. Is Hke a swiftly flowing stream. "Put an obstacle in Its path and It will promptly flow over, around or under un-der it "Choke up an old channel of communication communi-cation and it will immediately seek and find new channels. "This does not merely mean that movement is necessary to business. It means that business Is movement "Transportation Is the one thing business busi-ness must have and will find. "Now ask yourself quickly what is the motor car business? Why, transportation, transporta-tion, of course, "In other words, the motor car business busi-ness Is the one thing which aH business busi-ness must have and wfll find. New Thought. "Up to a few weeks ago this on thing transportation was thought of almost exclusively in terms of steam and steel rails. "Then camo the threat of paralysis, withdrawal and restriction of this steam -and-rall transportation. "Yourt first thought was a panicky thought. You said, "That wfll hurt my business the motor car business.' It did not strike you or any one that 'railroad' 'rail-road' and 'motor car are simply convertible converti-ble terms. "They both spell exactly the same word. And that word is transportation. "Transportation is the ono tiling all business must have. This fact la dawning dawn-ing upon the nation wl th full force. "War threw an obstacle into the business busi-ness stream by pre-empting railroad transportation. "The stream choked and gathered volume vol-ume for a little while and then found a new channel In the motor car. "Transportation will nover again bo thought of solely Jn terms of steam, steel rails, water and electricity. "Transportation already means nil these things, plus gasoline and rubber tires. "Railroad transportation thanks to our own lollies cannot catch up with Its burden bur-den for ten years to come. "But the business stream cannot and will not be choked it will flow around that obstacle Into the new channel of gasoline and rubber tires. "Not only is the motor car Industry Itself not endangered, but It Is to be one of the means by which all business Is to ho rescued from danger. "Men's minds, eyes, and, above nl!, their Imperative business and social needs, are turning Irresistibly and with a new and Immensely Increased Intcrost to the thing you sell." |