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Show power which Is characteristic of all 'hard plate' batteries. "The porous, supersensitive surface, growing" from the hard 'backbone' or center, cen-ter, provides all the 'pep' and power of the so-called 'soft plate,' but without the sacrifice of long- life, which is characteristic charac-teristic of all 'soft plate' batteries. Jn short, the two most desired extremes in storage battery performance hitherto believed be-lieved impossible of accompllsment are provided by the process developed by Prest-O-Lite- No other battery plates were ever made by this process. The actual proof to you that 'Prest-O-Lite' is a better battery is not only in this and many instances of better making, but its , remarkable records in service." THE BATTERY PLATE WITH THE REAL PEP Manufacturers of the best known makes of automohiles in every class have adopted the Prest-O-Lite pattery as standard equipment, according to Manager E. E. Darling of tho Monarch Motor company, interniountain distributors of the battery. "After careful observation," says Mr. Darling, "these companies have noticed a remarkable freedom from battery troubles trou-bles among more than half a million users. The Prest-O-Lite battery gives quicker starts, longer life and greater : durability. These all important standards of value in any storage battery depend first of all on the plates, the real basis of the chemical action which creates electricity elec-tricity for starting, lighting and ignition. One of the greatest triumphs ' of the Prest-O-Lite factory is the perfected process plate, a distinct Innovation in battery bat-tery plate making. "Years of effort, research and expenditure ex-penditure stand back of this process. The active, pasted material is seasoned by a new and different treatment, which produces pro-duces a super-hard center or "backbone' of gradually increasing porosity as the surface is reached. The super-hard center cen-ter provides all the strength, stability and long life of the so-called hard plate,' hut without the sacrifice of 'pep' and |