Salt Lake Tribune | 1919-05-25 | Page 37 | Perfect Balance is Briscoe Feature

PERFECT MCE IS eaisMM Scientific Placing of Weight on Chassis Is Marked Improvement. "In reviewing the progress that has been made in automobile designing, the results secured, by engineers in the direction of proper balance and light weight deserve a big share of attention. atten-tion. These two things the aim of all good automobile engineers are synonymous with road ability, riding comfort, tire economy and low maintenance mainte-nance costs,7' said Manager .Miller of Miller-Cahoon company, distributors of Briscoe automobiles for Utah and Idaho. 'Yhen the motor ear industry was in its earliest stages,'' said Jlr. Miller, ''not much consideration was paid to the problem of good balance. There was often a difference of nianv hundreds hun-dreds of pounds between the amount of weight that was carried by the rear and front wheels. Automobile engineers, engi-neers, generally, were of the opinion that it was impossible to get cars to the point where the front and real construction con-struction would bo practically evenly balanced. "By reason of long study, backed by many years of automobile experience, llriscoe engineers have developed the automobile to the .point, where the new series models show almost perfect bal-lance. bal-lance. A complete reorganization of the various units, with greatly simplified simpli-fied construction througlumt, has so evenly distributed the weight of each one of these new cars that, there is hardly any difference in the weight that is carried by the front, and real-wheels real-wheels when tonneau is occupied. The elimination of many parts, due to new and improved design, has marie the new Briscoe cars notable for their light weight. "The reason why good balance was sought for and secured was to give the cars safety on the open road at high speeds by preventing bouncing and swaying about. A side sway, in some instances, is almost as bad as a 'side swine. ' Then, too, it was appreciated that even balance and light weight are essential to tire economy, preventing uneven wear on the tires; and, naturally, natur-ally, reducing tire expense as a consequence. conse-quence. An improperly balanced motor ear means a constant source of trouble, because of the uneven wear and excessive exces-sive strain on the moving parts. "The advantages of lighter weights would be lost, however, if it were not for the. factor of good balance that keens Uriseoe ears ,to the road, no matter mat-ter 'how rough the 'going' may be.'