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Show - CLOSED CAR WEEK FOR TOWERS Dealers Throughout Country Coun-try Will Observe Period Opening Monday. DISTINCTIVE FEATURE Lady Duff-Gordon Is Designer De-signer of Upholstering and Interior Finishings. To nmr the formal opcm ng of the Ineii car faton. I00 .'ha!mers i rulers rul-ers in hII se.-lions nt tha iron u try have t. i? t a side the v: e k o ? 0 o t o h o, r '2 as ' ( loscd C(jr wtok, ' ' and will hold a continuous piihii' reception for six days and nights. All salesrooms will bo j pprciaily decorated for the occasion, and , some of the larger distributors' will provide pro-vide pnirdp aiid other entertainment dur- ing rie week. With interiors designed by Lady J)uff-(iordon, J)uff-(iordon, famous as " Lucile of Vil'th , avenue prestige, the new Chalmers town car, limousine and touring sedan are the last word in luxury and completeness of equipment. Until recently women motorists have paid but scant attention to the upholstery or trimmings of closed oars. When it became apparent that milady was growing more particular each season ( ha liners designers called upon Lady Hut i -i ; lordon as the recognized recog-nized authority on styles and fabrics. She said: "We are in the midst of a color re-naissanee-3-the heyday of vari-tint-ed tapestries and brocades. The somber tones of past seasons, whether in madaine's chapeaux, her gowns, the trappings of Jiving room and sun parlor, or the interior fittings fit-tings of her favorite motor, have . given place to a riot of color. For Individual Taste. Oh the whole, the grays are pief-erabtft pief-erabtft for closed cars. But taking a rich pearl as a standard, I have chosen a wide, variety of stripes, check a and plaids to hunt or individual indi-vidual tastes. l-'or both town car and linio'.isine a wide sta ndard assortment as-sortment is offered, but for the sedan se-dan I have selected back and white Bedford elorh and Versailles buff. A big favorite this season is a deep Lincoln check on a tan field. I am particularly fond of a tan tapestry tapes-try delicately woven with pale rose figures. Then there is a rich brocade bro-cade in either silver or tan. My selections for the 1017 Chalmers interiors, were made easy by the tasteful range of color schemes which characterize the bodies. The utmost to be desired in fashion arid good sense cao be secured today in closed cars at a price in the vicinity vicin-ity of '$2500. Y Sedan Favorite Model. . Most strikiDg among the new Chalmers Chal-mers ciosed models is the touring sedan for all-year-rou od use. Following the-slanting the-slanting lines of the windshield the body design is new7 without being bizarre. bi-zarre. Beating six passengers, the sedan se-dan can be changed in a few moments from a wi titer limousine to a Hummer touring car. Tho glass sides fold awny neatly into special compartments and the change can easily bo made, even by women passengers. The driver 's seat is of the club chair type, deeply upholstered. up-holstered. Next to it, but son:ir:uL-d by an aisle, is n folding chair seat that swings out. of the way when not in tisc. Upholstcrv is of heavy Bedford cloth, vhiHi comes in either "black and white or huff. The Chalmers town car is of" the. tvpe rapidlv gaining popularity among city dwellers. Tho driving compartment compart-ment is open, allowing unobstructed view of all directions. Hut the driver and footman are shielded from the elements by an emergency storm curtain. Y Unit) Un-it) the inclosed compartment there are! accommodations for five. The two mix- iliary seats when not in use are folded . pway in the compartment wall and are invisible. Listed with the very complete com-plete equipment, of all Chalmers closed cars are two electric dome lichts, clock, chopono speaking tube, a lounging pillow, pil-low, hassock and robe rail. A dainty toilette case for ladies and a gentleman 's smoking set are placed in panels and spring from concealment at the touch of a button. Limousine Appeals. Not least among the 1917 closed cars 6 the moat conservative seven-passenger Chalmers limousine. With the exception ex-ception of the most graceful curving body lines, slanting windshield and rich interior furnishings, the car adheres closely to the excellent standard set bv Chalmers limousines of past, seasons. All interior woodwork is inlaid mahogany, mahog-any, which harmonizes well with the hangings selected by Lady Puff-Gordon. The inclosed compartment is fitted out with the luxury of a sun parlor and the emiipment, is complete down to the cut glass flower vase. Four color combinations combina-tions are offered, including meteor blue, purple lake, coupe groan or Chalmers grav, the threopassengor cabriolet completes com-pletes the line of closed and year-round ears offered by Chalmers. As a vehicle for both business and pleasure, the oab-Tiolet oab-Tiolet tvpe continues to reign supreme, and the" big sales of Chalmers eabrioletn in the past thirty davs reflects the immense im-mense popularity ot this particular model. All Chalmers closed cars are mounted on the famous 3400 r. p, m. six-thirty chassis, now in its second year of satisfactory- service. This car in the first year of its life has earned the enviable record of having achieved 99.81 per cent perfect service in the hands of owners. |