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Show MID-YEAR MITCHELL IS Willi PRAISE New Model Appears to Embody Em-body About All That Is Desirable. "What do you hear about the latest Mitchells built by John W. Bates?" asked City Salesmanager E. A. Charron of the Utah-Idaho Motor company yesterday. yes-terday. ''They are being talked about everywhere. We hear the greatest praises of these new Mitchells that we have ever heard in our experience in the automobile business. The magnitude of the business of the midyear model Mitchell can be most readily grasped when one learns that the Mitchell Motor j companv is spending $500, U00 in advertising adver-tising the midyear model only, and that more than 10,000 1916 Mitchells are now in the hands of owners. Charron added: Not only is the public enthusiastic over the beautv and excellence of hfi Mitchell iiiirlAUann (.ur hiif noted automobile authorities have said to us: "You are right: that car is a mechanical marvel I We hear of one Mitchell which has covered 213,000 miles six more have reported $n average of lu'3,-372 lu'3,-372 miles each, or. over thirty years of ordinary service. One 111 Buffalo is reported to have run 150,000 miles at a cost of $8.90 for repairs, and today it is covering from sixteen to twenty miles per gallon of gasoline. John W. Bates, the efficiency engineer, en-gineer, worked for years in silence. The public did not know- what lie was doing until it was done. He built the mammoth Mitcdioll Motor company's model plant. He cut factory fac-tory costs 50 per cent. He made 700 improvements in the Mitchell car. He established big margins of safety. He made oversize parts, used a wealth of chrome vanadium steel, lu the latest Mitchell thero are 440 parts which are either drop-forged drop-forged or steel stamped. There is hardly a casting in the entire car. Bates worked for economical production, pro-duction, for economical operation and for a life-time car. Ho worked for a complete car the latest Mitchell has twenty-six features which other cars omit. Men who know the Mitchell will tell you that John W. Bates made good. We are forced to the last extremity extrem-ity to meet the demands for Mitchells Mitch-ells in this territory, and it is with the utmost difficulty that we can keep one or two on our sales floors for show purposes. |