Salt Lake Tribune | 1919-07-27 | Page 61 | Women are Better Buyers than Men

1 1 BEITS " . bi m Fair Sex Generally Know What They Want, and Refuse Substitutes. 'Women lire ,ro;. readers of n.lvrr-tii n.lvrr-tii n lt, ' sai'l J' Culiner ycstcrdaVj "and soon become fa.mili;'.r willi names, prices, trade marks and other distinguishing distin-guishing features o." the various avli-c!es avli-c!es which thry may have oeeasiun io iiun-hase. " 'I'liey are reat for details, splendid fdiervrrs and quite determined to ut what; they want, and t lie man who tried to i (me over' on 1hc voman customer custo-mer and offer ' snme! liin ."just as fjood' usually loses a sale and a customer. ' ' Women like to see their automobiles automo-biles 1 o ok nice, ride c a sy and d 11 1 i v i1 r 00 per een t e t't'ieieney, and a not a vc rse t o s ic n d i n a few dol la rs t o kee it in shape. "Men, on the other hand, arc cither too busy or too careless to ive inueh thought to details; jjas is fjas with them, and oil is oil, and consequently they arc 'easy pickings' for the substituting sub-stituting dealer. You would be sur-prised sur-prised to know how many women order " ' (,'ulco oils over the phone for fear 'hubby' may stop at the first place he comes to and buy 'a quart of oil,' and in most instances they order Crest a, our very best oil. proving conclusively they do read advertising and appreciate appre-ciate the fact that 'the best is the cheapest. ' "Many private garages keep a supply sup-ply of various Culco oils and greases on hand the year around, and in most instances in-stances we can trace back the original order to the lady of the house. ' ' Men. have their favorite brand of cigar, and favorite car; but very few know the merits or demerits of the lubricants lu-bricants that mean the life or death of their automobiles. I certainly favor woman suffrage 'when it comes to oils. ,J