Salt Lake Tribune | 1919-07-27 | Page 58 | [Untitled]

t ' - ' Every Battery Expert Knows that the most important difference between stor age batteries "is not concerned with structural de-, de-, tails, but with plates. The difference between Gould Dreadnaught Plates and ordinary plates is" as marked as the difference between ordinary steel the chrome-nickel steel. The demonstration of this will be found in the exceptional ruggedness and long life of the Gould Storage Battery. The Gould Dreadnaught Plate has achieved the combination all manufacturers have striven for the long life and ruggedness of the hard plate, with the capacity of the soft plate. : This exclusive Gould feature has never been suc-cesstuny suc-cesstuny imitated and when it is understood that .battery life is shortened by plate-disintegration from shock and vibration, the advantage of a hard plate is evident It is the Dreadnaught Plates that give the Gould Storage Battery the power a d hardihood it is famous for-that constitutes th fundamental difference between the Gould and otE er batteries. LU Sita. C0UU 1,7 Dread- . Af SALT LAKE SERVICE STATIONS 1 OH'a&T ? Aut0 Accessories Co., Antr, ;i r, I Si 69 East 4th South St! 6 psfcfel ' Capital pWic Ca. t I st La, city 5""""- ;; ' ... Distributors. 100,000 : More. I HPHE ultimate mileage of White Trucks is still unmeasured. Some have rounded out 300,000 miles. Many have run 200,000 miles. Hundreds, Hun-dreds, probably thousands, have J passed the 100,000 mark a very ! common White performance. They roll up mileage years after the best ordinary truck is worn out. Ill In the long run, White Trucks J j involve less investment. Fewer units are required to do the work. They put off the day when new trucks I replace them. Operating and main- ! tenance costs are also lowered by the j steady volume of performance which makes possible these high mileage I records. Write for booklet "100,000 Miles and More," I J giving owners' records of 100,000, j f 200,000, 300,000 miles made I I I by White Trucks j WHITE MOTORS COMPANY I ' Distributors for Utah. j ' 38-38 South West Temple Street 1 1 j'