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Show ip ovtjfl : M " Salt Lake Real Estate Association ottaE"T - BY J. L. PERKES, SECRETARY. BadE?Iu r rfca?l 0n SePtember 23' 1903' at ihe iuvi" tation of tho Commercial club, lead- '? iup; dealers in real estate met in tho parlors of tho club to consider the rj'crt'Uv tnen condition of tho real estate mar- fS ket, "with a viow of taking such steps I-: v-r?3 may bo necessar' improve the &T2Titey' At a subsequent meeting held -3 f f a week later tho Iteal Estate association associa-tion was organized, tho articles ol in- corporation setting forth tho object 01 ' tho association to.bo "to promote and f ,' advance, by social intercourse and l' : friendly exchange of viows, the best . interests of tho city of Salt Lako and '. ' , tho stato of Utah, and to harmomzo ' t and promoto uniformity in tho customs ' and usages of tho real estate dealers. ' I From that day to this tho Heal Es- I tato association has been ono of tho ' aggressive aud progressive organiza- l tions working for tho betterment and 1 " advancement of tho city. Today, I through tho efforts of tho association. 1 tho citizen pays II ccut3 in lieu of 1. . 35 centB per -watt hour for hio ln- 1 candescent electric light, and it has 1 been mado possible for tho property I owner to havo sidewalk payomonls, I street pavomonts and sewers installod I on the yoarly installment plan, thus H eliminating tho opposition that was met with under tho old Jaw requiring I full payment on tho completion of tho I In Juno, 1904, tho association gayo V. its first annual excursion to Saltair, H X which has since ihat timo become an annual feature. This excursion was an unqualified success, and with tho funds derived therefrom the exhibit of Utah's agricultural aud mineral products was made in a tent at Utahna park, whero' now stand tho Ncwhouso skyscrapers. This exhibit was installed for tho purpose pur-pose of showing what tho stato produced, pro-duced, to the largo number of Knights Templars who wcro then passing through the city ou tho way to tho coast to attend their biennial conclave, con-clave, and thousands of Knights nDd tourists visited tho tent and expressed their unbounded astonishment at tho exhibit provided. This effort proved such a great success that the association associa-tion decided to open a permanent exhibit, ex-hibit, and in Boptomber leased a largo room' at 15 West Second South street and enlarged the exhibit to includo' minerals, horticulture, agriculturo and manufacturing resources of the stato. At that time this was tho only exhibit in tho intermountain region and has been tho means of bringing tho homo-seeker homo-seeker and investor to n greater realization realiza-tion of tho resources of tho stato than could havo been accomplished by any other method. Consolidating Exliibits. First stops for tho consolidation of tho exhibits of tho Manufacturers and Merchants association, tho Utah Stato Fair association aud tho Eoal Estato' association wero taken shortly after tho organization of tho Manufacturers and' Merchants association in tho fall of 1905. Tho suggestion for consolidation consolida-tion was mado by James G. McD,onald, president of the Stato Fair association, associa-tion, at a meeting of all throe associations, asso-ciations, and the result was tho leasing leas-ing of tho Swan building and the establishment es-tablishment of tho present chamber of commerce. This joint exhibit was opened September 1, 190G, and has proven of almost inestimable advantage advan-tage to the city in tho advertisement given tho resources of the state to the thousands of visitors who annually visit the place. Tho Ileal Estate association has published pub-lished a laro amount of literature, which has been sent to every" part of tho United States, with appropriate personal letters in answor to inquiries received, and this worlc is still going on. There is hardly a stato in the union from which inquiries have not been received, for tho association has always considered that tho publication anil distribution of truthful literaturo is second only in importance to tho maintenance of an exhibit in tins cit-. Community Advertising. It is difficult to estimate the bouc-fila bouc-fila of the sort of community advertising adver-tising which is now being carried on b the Real Estato association, and which will be taken up in a broader manner by tho Utah Development loague, recently organized by tho Commercial Com-mercial club here. Some idea, however, how-ever, may bo gainod of results from tho work of the Oregon Development league, which was organized four years apo in the city of Portland with eighty odd commercial aud industrial organizations. organ-izations. On three diffcront occasions claborato advertising has called tho attention of (fifty millions of roadors to tho farming opportunities of tho state. Hero is tho Oregon plan: On thrco different occuolons a body of eighty business men addressed tho schools to obtain tho co-operation of tho teachers and the boys and glrlo who wore nsl:cd to wrlto to "Grnndma." "Undo John" and "Aunt Kate" and ' tho old homo paper, Tho-ldca was taken. up all over tho state. Seven hundred' and llfty thousand leallets wcro circulated In twelvo weelcn In tho correspondenco of tho lnrccst bankers- and business fuen, and tho bu.'ilncus organizations of tho -lnullcr cities nil took up tho plan. Cities and towns throughout tuo state raised largo sums of money through their commercial organizations for advertising purposes. Astoria headed the list with 512.U00, Rosoburg gave ?SO0O and at the present time all tho organizations of tho stato employ salaried men, who devote all their tlmo to tho direction of the work. Tho results of this propaganda havo been enormous. Tho names of Inquirers for Information havo been supplied from tho Portland ofUcu to every ono of tho organizations embraced In tho league. Twenty icvcn thousand two hundred and llftcen ono-wuy I' -koto wcro Bold In four months from various points of tho United States to Portland and other Oregon points, and In llftcen months tho population popu-lation of tho stato Increased 11 per cent a tiibuto to energetic and effective organization or-ganization und advertising never before excelled. A voto of tho schools of Oregon taken recently showed that In no community was there less than i5 per cent of attendance at-tendance of the now arrivals during the past (Ive years. A large audience reci-nt-ly voted In southern Oregon allowed SO per cent new arrivals In tho otato. What Utah Can Do. Tho success achieved in tho way of advertising tho resources of a stato by tho good pooplo of Oregon, furnishes fur-nishes an index of what can bo accomplished ac-complished by organized effort of the pcoplo of Utah, provided they arc in earnest nnd desiro an incroaso in the population, which ovcry loyal citizen no doubt does. Much of tho work of advertising tho statu will no doubt dcvolvo upon tho new Utah Development'' league. The Salt Lake "Real Estato association will continue, however, to do its sharo of maintaining tho exhibit at tho Utah chunibcr or commerce, and, as in tho past, will do ovco'thing possiblo to promote tho growth and devolopinont of tho city and tho stato. It is felt that a largo proportion of tho good results of advertising havo conio from tho offorts of tho association associa-tion in tho past. It was the first organization or-ganization in tho stato to lako up an aeth'o propaganda for tho attraction of visitors here, and, whother its duties bo taken over by a larger organization or not, its uiembors Bland ready to support sup-port to their utmost anything whioh will result in tho enlargement of tho city and tho slate. |
