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Show Here's the Car for Women; No Gears to hif t; Magnetic j Pressing of Button Accomplishes Accom-plishes Work of Changing Speeds of New Premier. SALT LAKE women are learning motoring comforts at a rate that makes a dealer wonder if there will ever again be such a thing as an automobile that is "distinctively "distinctive-ly a man's car." The Premier aluminum alumi-num six is one automobile whose designers de-signers admit that they did not put a car on the market until they were absolutely ab-solutely sure it would meet the requirements require-ments of feminine drivers. I E. A. Charron, sales manager of the I Utah-Idaho Motor company, local Pre-j Pre-j mier distributor stated that judging I from the innovations by women owners of the Premier cars that some of the discoveries of the Premier people appeal ap-peal to buyers as actual necessities. "Take the matter of the magnetic gear shift," said Charron. "There is nothing that has made for the popularity popular-ity of the car among the fair sex like the magnetic gear featured on tho Premier. Pre-mier. By simply pressing a button you change from low to intermediate, from intermediate to high, from high back to intermediate or low, without the slightest slight-est muscular effort. You press the button but-ton and the magnetic gear shift does the rest. No wonder the Premier is a big favorite among women drivers all the hard twisting and shoulder work is eliminated from driving." |