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Show iioIilllT IDW IS BIG FACTOR Full Enjoyment of Touring Depends Upon Design and Construction. "Comfort in the motor cor Vias Von a thing of Blow growth," says R. T. Mitchell of the Studebaker corporation. Ho continued: In the" days when cars were machines ma-chines instead of vehicles, bodily comfort was less than a secondary consideration the mechanics of the conglomeration of steel and glass and wire were the first thought. Xowadays, with the motivo units anjl running gear developed to a ninl where tliey no longer aro a Bourco of worry, car owners have become more appreciative of what car designers have tried to do for their bodily comfort and have demanded de-manded more along that line. lint just what is meant by comfort com-fort ? 1 am afraid that the average motor ear buyer looks upon comfort us being associated 'with the depth and luxuriousness of the cushions and upholstery only. Surely it is more than that. In designing the new series 18 Studebaker cars we considered both driver and passengers. passen-gers. Our efforts have been di- a,.te,l ,nnn a tinmKpr fliffpl'Pnt lines, but to the one end comfort. Power, first of all, heads the list ns the most important of all motor car essentials that make for comfort. com-fort. Power to take you there and back, without continual shifting of gears and mechanical difficulties. Most any ear will run well on good roads but for complete relaxation the motorist wants au automobile with plenty of reserve power to meet all of the emergencies of touring. tour-ing. The driver who shifts from "high" to "low" or " intermedi- , ate" for every little grade or stretch of rough going, certainly cannot be vory comfortable. What you want is a road car, one you can 'sit in, keep two fingers on the wheel and bowl along at 25 to 30 miles au hour and not keep fussing around with pedals and levers. That's why we talk so much about Studebaker road ability you don't have to drive it it runs! Leg room is another mighty important im-portant feature of the comfortable car; room for persons of any size or height to stretch out in and feel as free and easy aH if in their fa- te chair at home. The front Teats of Studebaker ears are individual indi-vidual and made to confirm perfectly perfect-ly to the contour of the passenger's back. They aro really form-fitting. Both of these seats are adjustable,- "ore and aft, and the seat next to e driver's is reversible. Oceu-fVrMs Oceu-fVrMs may ride facing either forward for-ward or the tonneau another exclusive ex-clusive Studebaker "comfort" idea. ' |