Salt Lake Tribune | 1917-10-07 | Page 65 | New Nash Car Now Ready for Dealers

hew m CM now IE! lill Kenosha Plant Busy Turn ing Out Complete Autos; Local Office Opened. Carl J. Simpson, district maua'ger of the Pacific Nash Motor company, has taken charge of the Jeffery sales rooms at M'est Fourth South. It is now made known that the announcement an-nouncement of the now Tash car, for which dealers and the automobilo pnb-" pnb-" lice have been waiting expectantly for months, will come before the. end ef this week. ('. V. Nash and his associates have been laboring for months in the perfection per-fection of a motor ear embodying their ideals and principles. It is now known that the work of designing, buildiug '"'"and perfecting has been completed, and the first cars are ready for public ex-Ml ex-Ml hibition. In the announcement of no other car, probablv. has interest been keener. Mr. Sfash. almost since the automobile business busi-ness started, has been one of its dominating dom-inating figures. He has produced cars j of all prices. c When the Nash Motors company was J formed last August work was started on tho construction of a new car to bear the name of Nash and speculation was rife as to what kind of a car it would be. The price and design of the ear has been closely guarded. No hint has come from the 'Nash plant as to what Mr. Nash and his associates considered the ideal motor car. Automobile people pointed out that the previous experience expe-rience of the executives of the Nash Motors company in .building all types and prices of cars made it doubly difficult dif-ficult to guess just what particular type and .size, of car they would build. It is now generally known that the price of the Nash will be well uuder $2000, and will be built in the fenr-passeiiger fenr-passeiiger roadster, the Sedan as well as the standard five-passenger touring car model. It is an advertised fact that the '371 Jeffery model, which has been ouilt and marketed s:nce Mr. Nash took over the Jeffery plant, will be continued as the seven-passenger car of the Nash line and will bear tho new Nash name plate. The manufacture of trucks, including in-cluding that of the famous Quad, will also be continued, of course. Ninety-three per cent, of the new Nash cai is actually constructed in the plant at Kenosha. The plant itself covers a 100-acre site. With the exception excep-tion of ' a few incidental "features the car will be Nash built throughout and in no sense of the word will it be ''assembled. ''as-sembled. ' '