Salt Lake Tribune | 1917-10-07 | Page 62 | Delivery Problem Solved with a Vim

DELIVERY PR0BLOV1 SOLVED WITH 1 11 During the last month the question of deliveries, as related to 'the merchant, 1ms been claiming a great deal of attention. atten-tion. The movement toward a sane, economic, eco-nomic, efficient -delivery had its inception in Washington, and ha-s been carried on with no little vigor by state and city officials. offi-cials. Two phases particularly in ter Into the question one having to do with national and local economics, the other with tiiose of the Individual. There are some merchants who advocate advo-cate the doing- away with deliveries entirely, en-tirely, giving as their reason the saving in cost to the consumer. In such a condition con-dition 'one can immediatelv see that the scope of the merchant would be greatly limited. His trade would be confined to his Immediate neighborhood. Non-delivery might prove advantageous in thickly populated districts. In merchandizing the convenience and satisfaction of the customer must be coupled with a fair profit to the merchant, and service plays a paramount role. The ideal condition is a definite, systematic syste-matic delivery, offcen enough to conform to common sense and with sufficient economy to keep clown the cost of operation, opera-tion, which means the cost of production. We speak from experience, and therefore there-fore we know that the Vim will deliver merchandise at a lower cost per unit than any other delivery car we know of on the market. The up-to-the-minute merchant will keep up to the minute and his customers" at tho same time by employing-the most efficiunt and economical deliverv unit. A Vim delivery car is the merchant's sign of progressive ness. Experts have solved the merchant's problem for him, and Vim is the answer.