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Show Klmpl. x, of a Flat or Lancia, of an IsotUi I'"roflmii fir a I'lnn Boulon," ,aUl K. C. 1'uroy of the I'Lirdy-Uoilloy coni-uny, coni-uny, in cliscusshic tlie wldesprcji rl com-ni.-nL tiio lioamer Id causing in .Suit Liko. "For the flr.sl time in the Runnier the rhoice of eolor of iiody,' upiiuhitery and tori are made entirely a matter of your personal taste. And, for the rir.-n time, the pureliaso priee makes o-rierHhip plausible, for most of us. "Wo are building tile Itoamer for that Kroiip of tiie elect who are not content to stop at mere mechanical excellence, but wish their motor ear to reflect their Individuality as do their home and apparel." HOLDS ROiER IS. DEIIJOMIRS New Arrival in Motoring World Is Received With Exultation. Thoy'ro Hinging a new ditty along' the hlKhwaya of Utah those days. It sounds Hoinethinp akin to "Oh, You Beautiful Doll," but It really rops, "Oh, You Beautiful Beau-tiful Motor Car," and It refers to the oft-quo oft-quo tod exprosslon.H one hears nowadays rngardlriK tho Koiuner, the automobile fliHtinctl vo, tho clans of all cardom and the do luxo edition of America's motor enr factories. These aro suprrlutivo thing's to say of any motor car, but Just stand nloiiR- tho curb on .Main street. Suit lake, and listen to 6omu of the expressions that follow the appearance of ;i Knamnr. You sense the coming: of this cm do luxe in the "chs" and "ahs" of tho feminine onlookers, onlook-ers, and in the "what make is It?" moat frequently heard from tho mule bystanders. bystand-ers. It's a car to excite comment, not because of any frenklshness of design, hut because of its sheer, striking beauty, iia euporb equipment and Us unusual color designs. There's something about a Ronmer that simply urges you to wonder what make it is if you don't already know. In a KOwn by Paquln or 1'remet the quality of tho materials is taken for granted your interest centers itself on the felicity of the design. The same holds true of the Koamer It in built to satisfy an ideal, not : to meet a price; and, while it has the mechanical me-chanical genulnoess of automobiles Felling Fell-ing well above its price, its appearance is like no other car built in this country toda y. " "'or tho first time in tho history of f American automobile building, it is now ' possible to secure a properly weighted -motor car whicli has till tho distinction i of such foreign cars as a Rolls-Royce or ( 1 ; 1 , - '" |