Salt Lake Tribune | 1918-10-27 | Page 35 | Says Culco Oils do not Cost More

SAKS CULGO OILS 00 IT COST MORE "There seems to be an Impression among some motorists that because Culco oils are hlh grade they are necessarily high priced, and many people continue using really inferior lubricants, to tho great detriment of their (car efficiency, because they Imagine It Is extravagance I to use TS-Z-Run" or 'Cresta.' " The speaker, W. t". Culmer, continued: ' "The trouble with some users li that they will compare the price of an ad-. ad-. mlttedly Inferior product with the price , 'of some Culco product Instead of taklnr an oil of relative quality as ft comparison. compari-son. "tVe make no pretense of MlUag the cheapest lubricants, and In cases where a demand Is made for a 'cheap" oil we supply tt from stock not up to 'Culco' specifications, but refuse to allow the Culco label on the can, nor do we guarantee guaran-tee 6r recommend It. "Every oil bearin? the Culco label Is guaranteed, not only to be of superior quality, but also really sells for less than eastern oils that 'duw with them. "I would not hesttat a moment.-' concluded con-cluded Mr. Culmer, 'to iruarantee any consumer who would use Culco oils with due care that he would cut dovyn his yearly upkeep And at the same tlrne Increase In-crease the performance and life of his car by using our very best oil, 'Crista,' exclusively."