Salt Lake Tribune | 1918-10-27 | Page 35 | Tourssen Announces Oldsmobile Agency

TOM IK OLDSMOBILE Mil Establishes Headquarters for Intermountain Section Sec-tion in Salt Lake. A. B. Tourssen, who for nine- years was at the head of affairs, locally, of the RandaJi-Dofid Auto company's local branch, and who was instrumental In building up the business and reputation of that concern to its present high ' standard, has become intermountain 'factory 'fac-tory agent for the Olds Motor works and will have full charge of the distribution of Olcsmobile cars in all of Utah, southern south-ern Idaho, eastern Oregon, eastern Nevada Ne-vada and western "Wyoming. This In a. way is an enlargement of the intermountain section to include a portion por-tion of the state of Oregon and is com- plimeniary. alike, to Mr. Tourssen and to the recent recognition of Salt Lai-.e as the motor center of an ever increasing exnanse of western territory- Mr. Tourssen has established headquarters head-quarters with the Utah-Idaho Motor com-oanv, com-oanv, 465 South Main street, the largest motor selling and garage plant in the intermountain in-termountain country. He has also arranged ar-ranged to carrv with the Utah-Idaho company com-pany a full stock of Oldsmobile parts for dealers, which has arrived and has been housed in a large newly constructed department de-partment in the rear of the big plant. ' Locally the Oldsmobile will be distributed distrib-uted by the Utah-Idaho company, and the fine service station of this concern is now ooen to ail owners of Oldsmobile cars in Salt Lake and vicinity. ' Speaking of the new model Oldsmobile, a carload having reached Salt Lake re-centlv, re-centlv, Mr. Torssen said: "Reputation carries weight with wise buyers. "Such buvers recognize that reputation Is not to be built over night or in a single year. Only the demonstration of unouestioned suoericr worth throughout a, decade or more, can build the repute of a name to .a point where it both guarantees guar-antees and adds to satisfaction of ownership. owner-ship. "Oldsmobile reputation reflects the respect re-spect and good-will in which cars that bear the name have always been held by those most comoetent to judge their owners. For twenty-one years, each sue- cessive Oldsmooue model has aaae-i to this reputation. "They are built by a factory organization organiza-tion of trained men, many of them twenty-one years in Oldsraolifle service, who know how to build only high-grade cars. "The same rigorous standards of high quality in both materials and workmanship, workman-ship, that have bten associated with the name 'Oldsmobile through twenty-one years of motor car building, prevail in this organization today. "It is significant that the Oldsmobile is one of the few cars today backed with a full twlvej months' guarantee. The Oldsmobile nation-wide system of service stations makes this guarantee of full value to an owner wherever he may tour."