Salt Lake Tribune | 1918-09-22 | Page 27 | Maxwell Trucks Built to Endure

MAXWELL TRUCKS BUILT TO ENDURE Strength of materials is one of the mo.it important factors in building a motor truck that will stand up under the constant prrinH of commercial service, according ac-cording to Manager A. V. Ol-oiv of the I" tali -Idaho Motor company, local Maxwell Max-well distributors. "All steels, alloys and other metals usnJ in Maxwell truck construction re made after lifrmulas determined in the Max-well Max-well metallurgical laboratories." declares Olson. "For this purpose the Maxwell manufacturers maintain equipment that is not surpassed by any industrial organization or-ganization in the country. Drop forsirfi; of the hUhe.'jt quality are ued to an unusual un-usual extent in Ihe Maxwell truck, and these forgincs are produced in the Maxwell's Max-well's own toree shop., "All steels and other metals used in ihe construction of the Maxwell truck are heat Lrealed to impart the special quaJi-ties quaJi-ties tensile strength, toughness or hardness hard-ness required by various parts. "The Maxwell truck has thus been fortified for-tified by improving the raw metals used in its construction to the hlphest extent that metallurgical science inake3 possible."