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Show SiDE lights i j IEK1EIT5 J The bedrock basis for .iiidRinjj tiro mileage pervico is in the adjusting de-ipnrtmont, de-ipnrtmont, according to A. 1). Lvnian, IchiiH' adjuster for Diamond tires, Akron, I Ohio. "(.letting right denvn to brass taeka . on tiro service meant getting the facts on how tires have performed during any certain period," says ir. Lvman. ;'Tho liros which show immensely in-k in-k created sales aud yreatlv reduce.! ad- justments certainly are tires the major-: major-: lty of motorists are looking for. ' "Diamond tires were remarkable In 5 1014 because of the falling off in ad- iustments. And at tho same time the j Diamond sales jumped enormously. J These things mean that motorists found Diamonds gave them the long, uninter-' uninter-' runted service they wanted for their money. "Ideal tire service is that which has no interruptions of adjustments or replacements re-placements a service which is continuous continu-ous from the day of purchase to the scrap pile, and which includes long mileage. This is the kind of service Diamonds have been rendering and still are rendering, and the increases in ales merely mdicato that more and more motorists are learning of these wonderful Diamond performances. "The case of the Diamond retailer who reported sales of 4000 tires with only two adjustments is typical of present-day Diamond deeds. "Decreased adjustments ad-justments show the increased value Diamond tires have for the man at the wheel. ' ' |