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Show CAPITAL ELECTRIC COMPANY, REORGANIZED, PREPARES FOR BUSINESS RUSH . i" pa - $A )' - I - ;j f v, " . ' ? . hi , - ' , ' '? If , 'i I 1 - I I C ' ' 5 - ! ' rT i t ' i't ' ' f: H !.: . S D J hi H . . - 'I T ''''f 'Jillllillilllf' -h Ht: A-, ..!: The photograph is a view of the new business offices of the Capital Electric Company which has recently been taken over by the General Electric Company with H. D. Randall as president. The comuanv has" been completely reors;anized and installation of new equipment is under way throughout the building. Reorganization of the Capital "Klee-1rie "Klee-1rie coni,aay, now that it lias become an integral part of the great organization organiza-tion of the (leueral lOIeetrie company, is well under way umler the direction of It. O. Kaiulall', newly elected president, presi-dent, Avho also retains his position as ma-wiger of the Salt Lake branch of the parent concern. Mr. Itandall. -who left yesterday for the east, predicts a bright future for the Capital ICleetric company, which now is one of the controlled jobbing-houses jobbing-houses of the General Kleetrio and altogether al-together the largest electrical jobbing concern between Omaha and the Pacific Pa-cific coast. 'The I'nt are holds great promise for the electrical and automobile accessory J Im''mi ss . '' continued Mr. Randall. "Never in the past were the methods of successful advertising and merchandising merchan-dising so clearly defined or so accurately accu-rately known. Means are at hand for building up a business and with the development of more and more electrical elec-trical current each year this fact particularly par-ticularly applies to the safe of electrical elec-trical fixtures, etc. "The store of the future will ,bo the greatest which gives the greatest service, serv-ice, to the customer. This is true uot only of the retailer but of the jobber also. It is the keystone of success and with this as our foundation wo plan to launch a campaign of education among our dealers throughout this territory ter-ritory educating salesmen on the new points and appliances that are constantly con-stantly coming to the front. "Jobber and retailer .must pull together to-gether if either is to be' successful. Only through hearty cooperation can they please the purchaser and only iu the' satisfaction of the purchaser lies the success of either the jobber of retailer. re-tailer. "With the splendid liue of appliances appli-ances and equipment now handled by I the Capital 1-jlectrie company coupled with its new affiliation with the General Gen-eral Electric, company the opportunity for increased business is without par- I allel." Mr. Kandall left for the east yester-i yester-i day to attend a number of conventions J such ns the National Electric Light As-' As-' sociation meeting at Atlantic City, N. I J., May 19, the meeting of the Auto-I Auto-I motive Equipment Association at the Homestead' Hot .Springs, Ya. June 2 to U, which is followed immediately by the meeting of the Electrical Supply Jobbers association at the same jdaee. He will return to Salt Lake in about a month. Another object of Mr. Rand:ill 's trip east is to obtain a large supply of automobile au-tomobile accessories alid garage equipment, equip-ment, together with a number of new devices which have been recently placed cm the market. Erom a wholesale standpoint, Mr. Randall declares the Capital Electric company will carry the largest and most complete stock of automobile au-tomobile accessories and electrical supplies sup-plies of any couceru in the intermouu-tain intermouu-tain states. For nearly a mouth workmen ha c. been busy in the building- occupied -by the company on First South street remodeling re-modeling the interiors and rearranging the departments. The building- is being re-equipped almost throughout. Principal changes are being made in the business offices, where the equipment equip-ment is entirely new and many facilities facili-ties for handling increasing business have been installed. The shipping department de-partment as well has been enlarged and reequipped. Many new7 employees have likewise been added'to the shipping and office force. |