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Show FOR C1LK CARS Increased Individual Buying Buy-ing Power Apparent, Says Bird. Increased individual buying power on the part of the public is responsible for the greatest spring demand for -motor cars in the history of the automobile business, according to Chalmers Sales Manager Bird of the Taylor Motors company. com-pany. "Chalmers dealers throughout the country coun-try reported an extremely high percentage of sales for spring delivery in which no other car is taken in on trade," says Mr. Bird. "With a volume of business greater than ever before at this time, 'Chalmers dealers tell me that, In addition to sales involving used cars, there is an unprecedented unprece-dented number of sales in which no car is taken in trade. This . means, taking the country as a whole, that thousands of persons, because of increased individual buying power this year; az-e chftoaing their first automobile- "The increase in buying power is undoubtedly un-doubtedly due to a number of things that developed during the eighteen months preceding- the signing of the armistice. "While during that period the cost of living was higiier, yet money was never more plentiful. In the country districts farmers received good compensation for wheat and other cereals, while in the ; large industrial centers work was plenti-1 plenti-1 ful and wages higher than in normal ! times. This condition, of course, nie.mt good business for merchants, both in small towns and in large cities. "At the same time there was a general tendency on the part of the public to .avoid extravagances, with the result that ' th individual buying power of this coun-j coun-j try has been greatly Increased. This is I shown In tho large numbers of cars thnt j are being traded in by those now ready for a new car and by the unusually large 1 number of sales that are being made to I those who are purchasing their first car. "With conditions swinging hack to nor-! nor-! ma, and with the re.axat ion tha t has come over the country following the trying try-ing eighteen months' period, it is on.y natural that this increased individual buying power is reflected in the unusual demand for cars this .season." |