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Show it TO PROSPERITY Ifi A KOE CAR J. Fu FIndlater, vice president of the Briscoe Motor corporation, writes a very interesting letter to their distributors, the Miller-Cahoon company of Murray, Utah,' and Idaho Falls, Idaho, which Is given below: "The mark-timers, the wait-awhiles and al) other doubtful, gloomy, pessimistic pessi-mistic individuals who have been wondering won-dering what was going to happen in the passenger car business have been answered. an-swered. "The records of the various shows, national na-tional as well as local, are in, and they show the most wonderful spring business that the Indus! ry has known. Actual sale.s for immediate delivery have been two or three times as great as ever before be-fore and every salesman has acquired a list of real prospects that makes certain cer-tain an enormous volume of business during dur-ing the months to come. "Another thing already apparent is that the Briscoe is rapidly assuming its rightful right-ful place as the dominant light car value in the field. The shows this year have been real selling shows more than ever before, so that it was easily possible for an observer to watch the trend of popular popu-lar demand and see how the public felt about the various competitive cars in each price class. From every city the report has been the same that the Briscoe Bris-coe got very much more than its share of the business, and that the bank roll of the Briscoe dealer this year is going sources and Briscoe sales and trlvertis-lng trlvertis-lng ingeimlty is back of you. Pitch in and work together , with us and we'll make 1919 tho blue ribbon year for the blue ribbon car of them all the Briscoe." I to be large, round and pleasant to con-! con-! template. "You can ride to prosperity on this big Briscoe sales wave. You'll do it easily if you will put into your own sales effort the same ginger and pep that we are putting into our advertising and sales cooperation with you. Get it deep in your mind that you are handling a first-class first-class light car Lhat can give points to them all in beauty, comfort, economy or , any other factor of automobile- desirability desirabil-ity for it's the absolute truth. "It's a Briscoe season with a big B. B ready to take advantage of it. B on the job enthusiastically. B-lieve in your proposition. prop-osition. Then you can't help B-ing Busy and Building a Big Bank roll. "All the tremendous force of Briscoe manufacturing efficiency, Briscoe re- |