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Show HORSESHOE CASUS REDDCEOJfl PRICE A reduction amounting to approximately approximate-ly 15 per cent has been announced on all Horseshoe casings and tubes, according to word received by the Horseshoe Auto Tire company, intermountain distributor for Horseshoe tires. The company states that it will hereafter absorb the war tax, which meets in every way the new conditions condi-tions recently developed in the tire industry. in-dustry. "We wish most emphatically to declare, however," said L-ouis A. Bailey, president of the Horseshoe . Auto Tire company, "that the reduction in price does not mean any reduction in the quality of the tires or tubes. The Racine Auto Tire company, manufacturers of Horseshoe tires, has won a conspicuous success by making a steady improvement in the ijuality of its product, and it does not propose to lose the confidence of tire purchasers by any reversal of policy. "Two new products of the company put on the market this year demonstrate this concern's progreSsiveness, Its chemists have, by long experimentation, proved that tubes made from pure rubber gum are better preserved while being carried In stock and give better service than those made of compounded materials. ; They are, therefore, making a new 1am-; 1am-; inated tube which will not oxidize and will not take a permanent set from the casing. "The other new product !is a special Ford tire, 30x3 inches, for use on Ford cars that are. subjected to excessive 'oad-ing. 'oad-ing. This tire meets a widespread demand, de-mand, and we have already had numerous calls for it. Its success promises to be as , great as the special Dodge tread which we put on the market last year." |