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Show e hbe era TM81I!L1S It is significant that tiro users who uso the same care in purchasing tiros that, they do in providing for their other needs, almost invariably obtain long mileago at low cost, while those who buy haphazardly pay a high price for fhort mileage. "There is more to tiro purchasing than ordering the driver to take the car around to the nearest tire agent for a set of new tires," says the manager of Eardley Bros., local Savage tiro distributors. dis-tributors. "Often an analysis of road conditions encountered shows the wrong type of tire being used," ho says. "Few car owners give sufficient time to tho consideration of tire service ser-vice to enable them to select the proper prop-er tvpe for their needs. They are mainly dependent on the tire dealers from whom they purchase. "We liav1 gone far in working out the service idea. Our salesmen, before being allowed to call on prospective customers, cus-tomers, are thoroughly schooled in solving tire problems. They must, know what type of tires to rccommeud for each car. "A noteworthv example of just how a car iimt ynitHcd by the salesman's knowledge of hauling conditions is that or' a building supply company of Akron, Ohio, that was experiencing serious trouidc w-itb its cars. One or the other, sometimes both, of its autos -were laid up for repairs and an idle car costs inouev. "A Pavrge salesman called oppnr-tunelv. oppnr-tunelv. and after a eareiul examination of conditions advised a chance in the tvpe of tire used. The change was made and the trouble eliminate 1. 'Our men also see that tires of the correct sie are applied. The rated ea-paritv ea-paritv of a car does not ahvavs indi-,ate indi-,ate t-'C t're s:::e. Obviou-lv, if a car nvi ;: overhv.i :s his tratvine, tho tires I are at a di-adcnta'"!? ur.it-s oversize tires arc u; e l. The loai; carried, road I conditions and the general service demanded, de-manded, all have their bearing on the tires recommended bv our men for the j various kinds of serv ice they must per-form." |