Salt Lake Tribune | 1918-03-10 | Page 40 | Auto Show Display a Real Eye-Opener

AUTO SHOW DISPLAY 1 RE1LJE-0M Mercer-Jordan Models Are Still Attracting1 Crowds to Local Salesrooms. There's a wealth of beauty In the display dis-play of Mercer cars at the Mercer & Jordan Sales company showrooms that charms the observer and makes him exclaim, ex-claim, "Here, indeed, is the most beautiful beauti-ful line of automobiles in America!" The Mercer display at the recent Auto show was a genuine eye-opener to local motor fans, and since the show many people have journeyed westward half a block on Broadway to see more of these Mercer beauties at the Mercer & Jordan salesrooms. The Mercer & Jordan Sales ' company is displaying a complete line of Mercer models, and in a kaleidoscopic variety of colors that captivate the esthetic. Here are just a few of the beautiful Mercers that glow In their rich settings like precious stones in a jeweler's case. There's a magnificent limousine in dark blue and black, with natural hickory wheels; there's a seven-passenger beauty in submarine gray, with natural hickory wheels; we pass on to a lithe four-passenger sport model in maroon, with black wire wheels; here's another four-passenger sport style in azure blue, with cream wire wheels: then comes a six-passenger beauty in brews ter green, with natural hickory wheels; and still another four-passenger four-passenger sport model In cafe au lait, with black wire wheels; then a four-passen-srer job in brewster screen, with black wire wheels; and tho remarkable array of ex-elusive ex-elusive automobiles is completed by the snappy speedster, which is considered by many the gem of the assortment being finished In light gray. with cardinal trimminea. cardinal leather upholstery and cardinal wire wheels. In speaking of the Mercer lin1. Manager Greenowald of the Mercer & Jordan Sales company remarked : "To our mind, the 'ideal' and 'ultimate in motor-car construction con-struction is a strongly-built, four-cylin-rfer car fast powerful light enough to be economical low and properly balanced, bal-anced, so it can be- driven at speed with perfect safety aJid in body styles that ire pleasing and perfectly harmonious In every detail. "The Mercer line," concluded Greene-wald, Greene-wald, "is proving a great favorite in the intermountain territory, and our only difficulty dif-ficulty is to secure shipments from the faetory rapidly enough to keep pace with the demand."