Salt Lake Tribune | 1918-03-10 | Page 30 | Reliability Wanted in the Motor World

RELIABILITY IITEO IN THE MOTGH WORLD Cars Like the Sedan Have Overcome Business Men's Doubts. We motor truck in Salt Lake City today Btands in far more favorable light than it did two Keeks ago before the automobile show. The exhibition, according to Sales-manager Sales-manager Hewes. of the Inter-Mer.utain Motor Car company, local Selden truck distributors, has awakened many business busi-ness men of the city to the necessity, the advantages and possibilities of the motor driven truck and delivery -wagon. Merchants have been slow to consider and adopt the motor truck, not so much from an indisposition on their part to acknowledge their advantage, but from a fear, realizing their own lack of knowledge of what is the best investment, invest-ment, that they might purchase a vehicle ve-hicle that would be a burden rather than a profitable investment. The motor trucks in the show gave them the opportunity to compare the motor trucks offered in the Salt Lake City markets. They had a chance to judge them side by side while every salesman 's claim was fresh in the mind. In other words, they had the chance to sit in judgment with all the evidence under their eye. . "It was under these trying investigations investi-gations that the Selden truck secured such a popular verdict from so many who visited the show," said Ilesves. "A buyer of motor trucks in this city has certainly been prospected thoroughly thor-oughly by the motor truck salesmen. There was not a point ot tlte motor truck construction that was not threshed out during the six days the trucks were' at the Bonneville pavilion. Buyers had a splendid idea of what they wanted to find out and were not slow in letting the salesmen and demonstrators dem-onstrators know, ft was this close scrutiny scru-tiny that was responsible for the favor-ahle favor-ahle verdict that the Selden received. "The fact that the builder and de signer of the Selden truck was none other than the man who held the patent pat-ent right to motor car construction for so many years, went a long way in interesting in-teresting those who are inclined in favor fa-vor of the Selden. Experience that has kept abreast of the times was recog nized and the finished article we are offering today appealed to those who demanded a money value."