Salt Lake Tribune | 1918-03-10 | Page 26 | Premier Pace is Most Astounding

PREMIER PACE IS MOST ASTOUNDING Magnetic Gearshift Car Beats AU Former Sales Records for One Year. Tho year 19.17 was pne of apparent consevvativenoss among; motor car builders. .'o sensational announcements announce-ments or startling innovations wort.; introduced. in-troduced. The general trend of motor designing, as shown by statistics, was towards standardization, featuring one style or another of mechanism. ''The Premier, with its aluminum motor mo-tor ' says Manager A. V. Olson of the Utah-Idaho Motor company, local dis-tutuitors dis-tutuitors of Premier cars, "has had the honor of making the greatest sales record rec-ord for a new car in the history of the motor ear industry, with one exception, excep-tion, and tliat a lower priced car made by one of the be?t known automobile parts makers. "The great demand for the Premier was founded first upon its aluminum motor and second upon its magnetic gear shift, both of which have proved ! extro mely successful in the first' year j of t heir existence. The high speed, ; wide range motor which owes its de- ; velopment. to the aeroplane, has made 1 automobiling a pleasure, and the aluminum alumi-num motor of the Premier, with its many unique features, one of which is a detachable cast iron cylinder sleeve, has shown itself such that the United States government, hns placed with them a contract for the building of $1-!,G0U0UU worth of motors.'