Salt Lake Tribune | 1918-03-10 | Page 31 | Latest Model Reo Light Four Arrive

I LATEST MODEL REO LIGHT FOUR ARRIVES i' ; : ' o''' i'i". 1 v .'' ,v ' V' V . -y. - . -J.' ,- ''-', H'- ' ' ' v' ' ' -,' '. ;' " '' . ' - ' ' '"' ': " . ;'r . iv'V- -."-V ' ' Vs ' ,'.' .-- ';' ,.: ' . ' ''..' .'.;'-.'''; " .'.,:, . : ".' .':..-(,'.',' . - v "' - . -' '.'.. -- ' - ' v. : ';: -' v -a- : s ''' ' - . ;:V- "-.r V -v. ' .': ':':--';:';::-;--:.;. ::':- '..:-.v M " " - -v.; w;,, :::.. :; ' ' ' ' " '"'.-....' Ky:-- :i':i- ,., , .... f j- iiiSl'ilillllll I '' If you want to inspect the handsomest handsom-est auto in Salt LaJso today, go down to the salesrooms of the Grady Motor company ut 407 South Main and get a first-hand view of the new Eeo Four that jmft came in. It is a car of the century, a car to be proud of, a car to take you anywhere in style and comfort. com-fort. It is sensibly and neatly upholstered. uphol-stered. Tt is big enough' for any one and small enough to be operated at a small upkeep expense. It is the ideal car for the man of limited means, who wants a flash of style along with reliability relia-bility and moderate oneratinjj expense'. This I!eo Light is fully equipped and always ready to travel. Manager Grady is very enthusiastic over this new Reo model. Speaking of the new addition to his stock of uotor wagons, he said: ' "We have long been and still are profound believers in the four-cylinder type of automobile motor. "The inherent ruggedness; the simplicity, sim-plicity, and the consequent low upkeep are the chief reasons. "For the average American family whose needs are encompassed by a live-passenger live-passenger car, the four-cylinder type has proven its worth and maintained its supremacy. "Today the demand for a full-size, five-passeuger; four-cylinder car of Reo quality is greater than -ever. The Four "is coming into its own. "The model herein shown is the latest lat-est edition of that famous four-cylinder Heo standard now for longer than any other automobile. "Refined, rather than improved for what Reo. owner could suggest a really important improvement in his reliable Eeo? the differences are more iu outward out-ward appearance than in inward excellence. ex-cellence. "Yet a close scrutiny will disclose many minor changes in mechanical details' de-tails' as well as in body design. "The latter speaks for itself. When Beo owners see this new Four they will exclaim 'At last the Reo Four looks as good as it is! ' "