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Show HOOD TI CONCERN CQliTO FRONT The Hood Tire company, makers of the well-known Arrow tread tires, is today selling just four times as many tires as it was a year ago. But were it not for certain unusual circumstances, which make the Hood policy of manufacture manu-facture and sale unique, this statement would be of interest principally to the officers of the Hood company and to the dealers handling their product. It is an age of big business increases. As it is, however, a special significance signifi-cance attaches to the statement. Hood tires in the first place have demanded a higher price, right from the start, than almost all other makes. In the second place, Hood tire salesmen sales-men are, strictly speaking, not salesmen- at all, for they do not try to sell the dealer tires. In the third place, the company, right in the midst of an unsettled market, right in the midst of big building plans to increase the output from 300 tires a dav to eventually 2000 tires a day, have again taken the initiative and announced an-nounced an advance in the price of tires, effective this month. Due not to the price of rubber, but of cotton, for without cotton fabric rubber would be useless in a tire. The Hood policy from the first was to produce tha cheapest tire that would give the longest service. Another way of saying the best possiblo tire. So that it finally came about that instead of just a tire that to all outward appearances appear-ances was a mighty good tire, they made service the big feature and banked and won out on that. There never was any guesswork about how long a Hood tire would wear. And so a definite guarantee for longer mileage mile-age than other tires were offering was the message that first attracted the car owners. To show how closely the company com-pany figures, less than one in 200 tires sold have been replaced to date. And, peculiarly enough, the greatest increase in sales has come about from the least expected source from Ford owners- not all from the big "37-5s." |