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Show W1IT DO MEN ADVERTISE? The auia "tin rondueta hia liuamean II th Ihoirjf that it ilnean't pay miir) i ran 'I IToi J In advertise, aot up lis idsment In opposition In that of 'ill lb heat husinese oii-o In Urn world. Say an eiparleneed advertising author tty: With a fear yeara' eiperieure 4 ta fondueting a small hualneae nn a IVw thousand of eupitals, he assume lii know iiinrn than thousands whose hnnrl traneaetlona aifKregnt mora (haa ina iii In a year, anil who hum their ruillian hy pursuing- a enure that lia m;i doesn't pay." J If advertising iliii'nn 'I pay, why ia it hul tha most atiereaaful merrhant of -snary town, large or small, arr tha .leavee ailvnrtlaerar If adverliamg itoena't pay, who don tha mm! Iiusl bimI If It ilnea not pay, titmitatnai Arma in tot world ienil millione In that way. la it boeauae they want to ilumilii those tnillioaa to t li newspaper and tungar-ine puhliahere, nr neeaiia they don't know a amen about liuatneea aa the ail for a dollar merehant who aay moniiy apent iu arfvertiaing la thrown away or don a I td to tha man to whom it ia paid I Murh talk ia simply rnlinil.nn, and it rnjuinia mora 'than the average patienr to dlseaaa tha )tmpnalt.on of whether adtnertialna; iayo or not with that kind -of a mil. Ilia enmplaeent nelf eonrelt .1 aaauatlnf that ha knowa mora than .tha whola world ia laughable, and re .mm. aninda lit of a man who proved that tha world doeaa't ravulvo tiy placing a jitimpkia aa a atump and watching it . all aigkk |
