Show 24 some of the influences which seek to gain admission to the classroom are not useful in educating children Means must be found of selecting the good from the bad and of increasing rather than i creasing the closeness of the contact of the present day de- - life Arthur Stenius suggests the following scale for rating audio visual materials with respect to the i emphasis on the sponsor s special interest Materials dealing with a general field of accepted educational value without reference to any specific make or product with a single statement of sponsorship Materials where the sponsor s interest is shown as an integral part of the material without emphasis on a specific brand or trade name Materials dealing with a product exclusive to one company but without reference to a trade name Materials making a direct reference either pictorial or in text to a specific product Materials making repeated reference to a specific product to a point where the product is the focal point of the material Materials employing distortion of facts Materials with purposeful misdirection of conclusions 1 2 3 i 4 5 6 7 criterion of acceptability is not whether it is free or at close it is not its source —from industry labor unions government departments or commercial publishers —but its contribution to the education of future citizens The Grover F School and Society Stenius Schools H Commercial Supplementary Teaching Vol 64 December 7 1946 p 403 Arthur Vol 39 Grover F School and Society No H 2 How to Judge Sponsored Films Materials The Nation February 1947 p 58 Commercial Supplementary Teaching Vol 64 December 7 1946 p 403 Materials s |