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Show il ihn 1 1 1 n - - i-a-i i hihum i. tirnn-iii WW"'"' iW 1M 122 L e J t l a f JBUT1NG " I I b " I -" a 111 i X tton eqtUaDMPHStnnmw9e 0ff unique advertising program established byns Ad, a corpora-hduSr corpora-hduSr marketing and advertising services specifically related to the trucking mMm T-mMi 1 im ni imawrnnmm mn -nm v nn nn-inr n m - - -i h , . JnitF.wniihinM, n f mfcuim n . -mum, i . w. ,. -duM The Campbell Soup Company joins with TransAd to present unique, colorful, moving messages to targeted consumers. For trucking companies, TransAd is a new profit center. j sansAd introduces innovative adveriisinci ByJANIS STUART BOUNTIFUL--' 'Keep those wheels a rollin," has been given additional meaning by Marty Ehman, President of TransAd Inc. The innovative Ehman has formed the new local corporation for the purpose of providing marketing and advertising services specifically related to the trucking industry. TransAd, Inc. has developed a unique program that could change the entire profit picture for trucking companies and, at the same time, afford major national companies an entirely new and dynamic medium of advertising at a very reasonable cost. "Individual corporations spend upward of $900 million in advertising. advertis-ing. There is over $300 billion spent each year nationally, explained Ehman. TransAd delivers unique, colorful, color-ful, moving messages instantaneously. instan-taneously. "We're the medium that flows with the mainstream, the targeted consumer,' Ehman continued. con-tinued. With 38,000 trucking companies in America and nearly 20 million trucks registered, TransAd feels it will become the master of high visibility advertising on the nation's highways. "We feel our signs deliver thousands of times the exposure of traditional boards. Even with the additional exposure, TransAd signs cost only a fraction of standing billboards. For trucking companies, TransAd is a new profit center. By assigning more and more trailers to TransAd, they profit, and as more trailers utilize the TransAd method of advertising, the advertisers benefit. "We conservatively estimate 100,000 trailers carrying TransAd signs by 1995 to supply the demand. We have contracted with the Campbell Soup Company for the interstate in-terstate highways in Utah and Nevada. Smith's Management Corporation, Corpora-tion, a leader in the food industry, has agreed to 'test the program utilizing the Campbell promotion. Minit-Lube has been takine advan tage of TransAd 's unique program for the past 90 days in the Inter-mountain Inter-mountain area with local delivery trucks (owned and operated by Peak Distributing of Salt Lake City). The results have been extremely exciting. ex-citing. There are a number of major trucking firms and local and national advertisers who are on the verge of taking advantage of the svstem. |