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Show I : il SMART SET APPROVES JORDAN BROUGHAM One of Salt Lake's younger social set and her Jordan among the snow-clad pines of "Utah. "A thing of beauty and a .joy forever" for-ever" aptly expresses Salt Lake smart set's idea of the beautiful Jordan brougham -the ideal of all closed cars and the very last word in luxuriousness of appointments and dependability in all sorts of weather arid on all sorts of roads. As a popular member of the. city's younger social set put it, the " thing of beauty ' 1 part of the old saying most effectively described the attractive ap- pearance of this princess of closed cars, while the "joy forever" was applicable appli-cable always to the mechanical perfection perfec-tion of the Jordan and its sterling features fea-tures of power, speed, stamina and the like all the things that go to make motoring mo-toring a joy. Out among the pines, with snow and all the other accompaniments of King Winter, this particular member of Salt Lake's smart set found her Jordan brougham as snug and cosy as a place bosido the fireplace of her palatial home. She's but one of the many who have found the Jordan brougham to be the acme of comfort and convenience, plus beauty and an appearance of smartness that cannot be denied. It's the one car that bespeaks pride of ownership own-ership the one car that in ultra refinement re-finement lias few, if any, equals. Take for example, the upholstery of this twentieth century model of closed car perfection. It is of a beautiful silk vclour in an effective striped pattern just the right color scheme to fit in with the general luxuriousness ot the complete car. And the little knick-knacks knick-knacks that are so dear to the heart of milady They arc all included in the list of Jordan appointments down even to the (whisper it gently) tiny cigarct case. There are such necessities necessi-ties as vanity boxes with their powder puffs, bon bon containers and everything, every-thing, indeed, that the miss or matron might find useful when on afternoon calls, en route to and from the theater or ball, and the like. All in all, the Jordan brougham spells social comforts, refinement and luxury to the Nth degree. And besides it pos-sesses pos-sesses all the ruggedness of character that m.akes for staunch reliability under un-der the most adverse conditions ot1 winter win-ter motor travel. Its seating capacity is arranged to accommodate four persons per-sons most comfortably and by comfort is meant in this instance easy riding over the roughest streets. The deep springy seats give a sense of ease akin to the most casy-ridiug Morris chair and the nrraugemcut is such as to permit per-mit the greatest degree of doziness. Manager .1. J, Klcespie of the Mer-r-er-.Tordau Sales company is keenly enthusiastic en-thusiastic Over all the distinctive qualities qual-ities of the brougham, declaring it in a class by itself when it comes to closed cars particularly adapted to winter in the intermnuntain country. |