Salt Lake Tribune | 1919-11-02 | Page 53 | Plan to Make Moving Market

PLAN Tl HT Truck and Trailer Stores Are Proposed in New York. Scores of Mobile Units Would Be Employed to Cut Costs. Rolling markets, -which, like the rolling kitchens of the army, would seek out and move up close to the consumer, are pro-rosed pro-rosed for New York City. According to the plan. Commissioner of -Markets Day would establish 100 to 150 of them as a means of lowering the high cost of living by bringing fruits, vegetables and other-food other-food produced on the farm direct to the housewife. , . Motor trucks, tractors and trailers would he used in carrying out the plan. The trailers would play an especially important im-portant vole. Bach truck or tractor, taking one, two or more trailers into the country, would n-nve from one central loading station to another, Dropping an empty trailer and picking up another, already loaded, at each station. Returning to the city, the truck or tractor would visit selling points, at each of which it would drop a loaded trailer and pick up an empty. It would then repeat re-peat the process of going Into the country coun-try for a train of loaded trailers. Will Cut Down Cost. By this arrangement cost of transportation transpor-tation and selling would be reduced to a minimum, as the expensive trucks and trafctors would not he idle while salesmen were disposing of the loads brought into the city. It is argued that this system of marketing mar-keting would cut costs by eliminating expensive ex-pensive handling in transferring foodstuffs food-stuffs to the ordinary carriers and farm them to ttie retailer, by doing away with the commission man and Ins profit, and by obvia fing the necessity of paying rente, since the sales would be direct to the consumer from the trailers. The fanner, being assured by ttiis system that alt his produce would he4 marketed experts ex-perts declare that per cent goes to una! today could aceept minimum m ices for it. Fruit. ogctabjes. eggs aud butter should reach the consumer the day after leaving' the farm, and, as a consequent, conse-quent, should he in I he freshest and best pps&lbjo condition for use. Firesiome Investigates. The Plreatpne Whip by Truck bureau at Akron. Ohio. !iich is investigating the marketing sitvatlon. as affected by the motor '.ruc i; all sections of the United States; nri'ds that the motor truck is already al-ready helping in a big way to revolutionize revolution-ize marketing in many cities. E. Farr is director of the bureau, which has branches in the sixty-three largest cities of the LnUed States. Hjph cost of living problems have made the 'curb market' of motor truck owners popular in many cities." Mr. Farr Writes. "F.ach day at dawn the farnler, with his motor truck drawn up at the curb on the marketing streets, is readv to greet the housewife with his fresh pioduce. "The motor truck permits the farmer to get to the city early. The housewife Wiio is looking for quality foodstuffs at low prices learns where he is to be found and comes to buy. When the middle of the morning comes he has sold ouL and is Mack home."