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Show NEW MACHINERY IS BEING ISILED Gates Half-sole Tire Plant Is Forced to Speed Up. With new nim'hinerv being installed at the plant, of tlio International Rubber Rub-ber company at 144 East Broadway, plans formulated some weeks ago to make preparations for the fall rush are being carried out. It will be possiblo to have your tires half-solcd the same day you bring them in. "Yours for service and saving" is the motto of Lorenzo Smith, manager of the. local Gates half-sole tire organization. organi-zation. That tho average tiro, buyer of Salt Lake and the entire iutermoun-tain iutermoun-tain country is fully alive to the fact that the half-solo means tire economy, is becoming more and more apparent everv dav. Orders are piling up fast and 'it became absolutely necessary to install improved machinery to take care of the growing business. When an old tire is not too far gone to .be of service when half-soled the process is to vulcanize it, then smooth it down and apply the Gates half-sole. In this manner many old tires not considered con-sidered worth repairing are made to do several thousand more miles of service before being finally thrown in the scrap heap. , Mr. Smith, speaking of the success of the Gates half-solo tire in this territory, ter-ritory, remarked: "Probably no invention in tho auto tire business means more to the car owner than does the idea contained in the Gates half-sole. What a good half-sole half-sole is to a good shoe, just that and more is the Gates half-sole to an old tire. It will double and treble the mileage of the avprage tire and at a comparatively small cost. ""We are turning out more half-soled half-soled tires now in one week than we formerly did in a month. Wo think this is going some for the short time we have been in business in Salt Lake." |