Salt Lake Tribune | 1917-09-16 | Page 14 | Vim Delivery Truck Proves its Worth

M DELIVERY TRUCK PROVES IIS Mil Recently a prominent Salt Lake merchant mer-chant bought a Vim delivery truck, as lie said, purely as an experiment. He said:' "So many claims are being made today by the sellers of cars that the public accepts these claims as selling sell-ing iucentive and nothing more." When Karl Winter sold the truck with the remark that it was tho most efficient aud economical delivery unit on the market today, the merchant said that he would have to be shown. When the salesman went around to call on the merchant he was mot with a smileand a repeat order, and the merchant weilt on to say why. "The American family has been paying too high a price for the delivery deliv-ery of household necessities. Merchants have not been able to hold tho trade they considered themselves entitled to. They are now beginning the realize the reason. Poor delivery service loses more trade than any other single fault in the average storekeeper's system. Nearly a million merchants a"ud storekeepers store-keepers in seventy-eight lines of business busi-ness find their delivery costs excessive. exces-sive. They have known this for a long time. They have tried various expedients. expe-dients. They knew the horse and wagon wa-gon wouldn't do. They looked at first cost. They tried low-priced motor makeshifts. But the repair and maintenance main-tenance charges over a given period I were too high. I have experienced nearly all of the above problems, until j I was in a dilemma. I had thought of contracting my delivery. Finally I bought a Vim and then thoroughly" systematized sys-tematized my delivery routing. 1 am thoroughly satisfied. There is your answer." According to Karl Winter, thousands of merchants will tell you that thev found no answer to the problem until the Vim delivery car was built. They know now that the Vim claim is correct, cor-rect, that the Vim is the most economical eco-nomical car in the world per unitf of merchandise delivered, that it saves them money and increases their business. busi-ness. The Vim is the answer because it is designed and built to handle the I loads and meet the hauls and conditions i found in even- line of business. Winter says production at the rate of one Vim car every eight minutes is being absorbed by the business men in every part of the country, ui?t as fast as the cars can be tested aiid pass the severe inspection system which is the Vim owners' insurance. Anv rep-utnble rep-utnble merchant may have a year in which to pay for his car. Twenty-four I thousand owners have made Vim cars . pay for themselves.