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Show Vision Improves 100 I' Per Cent After Five f'f ' Weeks' Treatment J k f lJ Under Dearden NSf?isj5 System for x" MR. H. S, BENNETT, NIGHT CHIEF OPERATOR, POSTAL TELE- I GRAPH COMPANY, ia another man who preferred "Stronger eyes to stronger glasses." Read' hts statement: , 1 'T suffered with pain in and over my eyes for a long time and my ',' 1 - vision was much below standard, I could not attend the theater ! j; without my glasses, and even with them I suffered half the follow-j; follow-j; ing day from the effects of watching either stage or pictures. ; I I heard of tho wonderful work Dr. Dearden was doing for others ';' ;: and while not convinced made up my mind to at least inves- ' ; tigate the Dearden System myself. ' ','" started treatment August 2nd and after the sixth treatment T I' felt very much better. Todav 1 consider my case completely con- ; quered. My eyes are improved J00 per cent' .1 go without glasses I' now, only us.ng them at times for reading, and have no more trouble '' at the theater. ; K !' " I feel it a dntv tn nfhnrs wlm v. c.-in. n c . ) I ... . ,. , ., nnirtu iuiluiics on glasses ' without relief to give them the benefit of mv experience 7 most '' I earnestly recommend the Dearden System to all sufferers from eye ' strain. Money would not make mc go back to my former condition."" The above statement is genuine, and sincere. Tt is by no means an unusual case and the results are not nearly so remarkable as those I am securing every day for others many of whom were in worse condi-i condi-i tion than Mr. Bennett. T have no quarrel with the man who savs "I don't believe " but I think he is punishing himself needlessly when he suffers dav after dav and s"binoN11GE.5aessimpb' beca,,so he is ! - One week's treatment will convince YOU that I can master vour case if I pronounce it. curable after mv first examination. Twenty minutes a day for a month or six; weeks usuallv conquers tho most stubborn cases. I cannot mako you visit my office but it is a pleasure to invite you to do so. , j Dr. 1 H. Dearden "eye-strain specialist I ; Suite 207 Kearns Building naaanoM Hart Schaffner & Marx Jolt Trade with "All-Wool" Copy Fall Campaign Opens With Sensational Attack on Cotton Mixtures and Strong Economy Plea. nHE first copy of the fall cam- advertisement, "like everything 1 paign of Hart Schaffner & else, cost more than they formerly Marx has come as a decided shock cost, -but if all-wool is best and to the woolen and clothing indus- cheapest in the long run, you ought try. The soaring price of woolens to have it. It means more style, has caused a great many manufac- more service, more satisfaction." turers steadily to increase the percentage per-centage of cotton in their clothing At first glance it may seem that until the public were not only be- this advertising is merely clever ginning to feel that adulterated strategy to capitalize war-time con-woolens con-woolens were just as good, but even ditions. Investigation shows, how-the how-the government had discussed the ever that a vital policy is involved. I advisability of mixing more cotton Hart Schaffner & Marx, as every with the wool. People who wouldn't reader of Printers' Ink knows, have in. ordinary times accept anything made and held their reputation on : but an all-wool suit were accepting an all-wool policy. They have mixtures without a murmur. Then spent hundreds of thousands of dol- ; bang! Out comes the Chicago . lars to urge people to look for, house with a statement which has the little label that is "a big thrown the whole trade into a tur- thing to find" because it assures moil. "Good clothes," says this them of getting an all-wool suit. Even if they could make more B,, 11 1 j1 money this year by meeting Uy all-WOOl ClOtheS the popular clamor for lower Ours are absolutely guaranteed to satisfy you first-COSt clothing and mixing cotton with the wool, the AT a time when every, dollar you spend ought to management feels that SUCll a be looked at twice before you part with it, just . , , , remember that you ought to look more than C0UrSe WOuld tear OWIl the twice at what you :re going to get for it. Structure On the building of TTe have based our whole business on the belief that which it has Spent a gOOd- all-wool is best for men's and young men's clothing; sized fortune. So instead Of that cotton mixtures, though somewhat cheaper, are giving the people what they not economy. o l f J think they want, they are go- 'VTo have maintained a strict all-wool standard in .q stand bv their TUns and spite of steadily rising costs of fine wool, iu the face . ' of the clamor for cheaper clothes. We know that the &ive them ClOtheS that they j men and young men of America share our belief that believe are best for all COn- all-wool is best; is real economy. cemed, even tllOUgh it will Good clothes, like everything else, cost more than COSt them a gOOd many thoil- they formerly coSt, but if all-wool is best and cheapest sands of dollars ill advertising in the long run, you ought to have it. It means more 4.4.1, j style, more service, more satisfaction. It's worth the t0 PUt 0Ver the eC0n0ITiy idea, price. In spite of the war the weavers of England, Scot- lS e stry a over land, Ireland and America have no difficulty in supply- ' again," Said M. W. Cresap, ing us with wool goods. vice president of the firm,' to a ,v , ,. , ... , , representative of Printers' We behee we are upholding aud strengthening the . f (( f , 1 u call for economy in maintainine our long-time standard ' 0 educating the public of all-wool clothes ' " that the best is the cheapest in the long run. A great many Insist on seeing our label people will think they can ,r , . t1 , t . . L, , save money by buying a cot-Men cot-Men who want the best m clothes get it , . , V, , . ; wherever our clothes are sold. Our label ton mixture. But 111 the long in a garment is the sign of all-wool and run tney Pay more, for SUCll v an absolute guaranty of satisfaction; a clothes will not last. They small thing to look for, a big thing to find. will require more Suits of tl r 7; c. r d l 1 , , . clothes. So they will spend The Fall Style Book rs ready; send for st as much money, just as Hn 1 ( q much wool will be used, and art jcharrner & Marx the net result of the cotton -,,. , mixture propaganda is nil. unicago New York . The idea of economizing by mixing cotton with wool is the first gun in the all-wool clothing about the same as mixing wa- CAMPA1GN. tgr with milk f0 fefid a baby THIS ARTICLE appeared in the September 6th issue of PRINTERS' INK (the .leading journal in the field of advertising and selling), ana was written Dy one or the PKIN 1 bKS' INK editorial writers. The accompanying advertisement appeared in The Salt Lake Tribune August Au-gust 30th. ) If you want these famous all-wool clothes you must come here to get them. You'll find our salespeople prompt, courteous and anxious to serve you. : The home of Hart Schaffner & Marx Clothes CaicliiQi-Aclams v v- Company KEARNS-BULDNG |