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Show SPECIAL EDITION IS DEDiCATEDJD AUTOS Big Toledo Paper Features Willys-Overland Retail Sales Contest. The automobile industry must certainly certain-ly be in the very front ranks of impor- I tance in the business world, if a recent ; performance of the Toledo Blade of To-ledo, To-ledo, Ohio, can be taken as a criterion. This newspaper, which is one of the ; big metropolitan dallies of the country, recognized the recent Willys-Overland retail re-tail sales contest to Buch tin extent that it established a new precedent in newspaper news-paper publishing circles It got out a special Willvs-Overland edition, printing a Toledo Blade front page, following with four popes of strictly Willys-Overland matter and distributing it to 5O00 people in Detroit during the Willys-Overland sales congress. "This action of the Toledo Plade may lie considered a distinct triumph for the Willvs-Overland people, an well as an indication in-dication of the perspicacity of a metropolitan metro-politan newspaper to grasp a new idea and make the most of It," said Sales Manager Edmonds of the Browning Auto & Supply company yesterdny. Quoting from one of the score of snap-pv snap-pv articles in this special edition of the Toledo Blade we have this from John N. i Willys: "Greatest thing we ever did." I That's the way Mr. Willys sums up the : sales contest. 'Of all the achievements of the Willys-Overland Willys-Overland organization," said Mr. Willys, "I think the wonderful sales records made by tho contestants for election to our sales congress stand out as the greatest thing we have ever done. "As I look back upon the unheard-of things which these men have accom-pT.Fhed accom-pT.Fhed I feel proud and happy to know that they are a part of our big family. The lovalty, the faith and the enthusiasm which they put Into the contest and their driving spirit in continuing the pace set earlv in May have shown clearly and conclusively con-clusively that we have banded together the finest automobile salesmen in the world and I would challenge any concern In any line of Industry to produce 300 men who can do what these men have done. The records they have made and the records made by those who pushed them hard from the first need no word of praise. They speak for themselves. "There have been sales contests before, but never to my knowledge has such a conti-st as this over been considered. Thrown open to eevry retail salesman In j 5000 towns of the I'nlted States, the re- 1 turns from tho very start showed the wonderful strength possessed by our organization, or-ganization, and when the contest closed on August 22 n ml the final returns r) flashed to me by wire I gave threo ch'Yrs |