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Show FRANKLIN 13 1ST ECONOMICAL AUTO Anv product that has the place nf the automobile in economic life lias little to far of war-Hme conditions. The war Is going to mark prosress, judging from the history of other great wars, and to conceive con-ceive of any progress without the auto-mohile auto-mohile as a factor would he entirely out of line with the trend of the last fifteen years. Just how much tbe aulomohile will figure fig-ure in this development lies with the automobile Itself, is the opinion of S. K. Aekerman, sales manager of the Franklin Automobile company. This being an era of thrift, those cars that get the most out of available resources will accomplish the mosT. , "There are degrees of efficiency among motor cars, just the same as among hu-i hu-i man beines," Mr. Aekerman oes on to say. in commenting on tbe na tional call against waste, "and I look for this war to do one thing without doubt that is. to set up a standard of motor-car efficiency. Right now, ifi Kngrland. t his standard is being formulated. 1 notice the military observers have concluded (hat war conditions condi-tions have proved most automobiles too hfavy to utilize properly the limited supply sup-ply of gasoline and tires, r would not lie surprised to see this same discovery repeated re-peated here at home, and I say this upon the knowledge of what the scientific light ; weight of the Franklin has accomplished : toward efficiency in the past. I "For instance, as far back as llnfi ihe J Franklin car demonstrated that thrift is ! no new thing for it. when it established a j world's record of R7 miles on two gallons 1 of gasoline in a test fostered by the Auto-I Auto-I mobile flub of America. In the Buffalo one-gallon economy contest in 19, the heretofore unheard-of record of -Sfi.l miles on one gallon was registered. Vet even j this record was outdone in 1913 when a 1 four-cylinder Franklin roadster, under tbe i official supervision of Herbert Chase of the Automobile flub of America, ran 80.0 mil as on one gallon of gasoline. "The reason the Fra nklin car has always al-ways been entered in these contests," Mr. Aekerman says, "is because the one item of gasoline efficiency can be taken as a : true, gauge of automobile value. So help-l help-l ful did this information prove to moior-car moior-car users that in 1911 a gasoline ei onoiny I test was staged, in which n met y-four Franklins averaged miles on a single gallon of 'gasoline. The following year, under the same rules, 137 Franklin cars averaged 32.1 miles' 011 one gallon of gasoline. gaso-line. "Tire conservation Is also a matter that can be controlled by light weight, as the Franklin car has averaged, over a five-year five-year period, lfi,2(3 miles per set of tires," M r. Aekerman concludes. I |