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Show The Success of The Parcel Post Everyone realizes that tho parcel par-cel post Is a bU: success so far nn Is concerned the volume of husl- I1C3H It Is (10lllJ. But have you stopped lo think how frreat a part the ncw.spaporH pluyed In advertising the new service? serv-ice? It was advertising that the government did not have to pay for because it was leglthmite news. 12ut It was none tho leas news- paper advertising. There la not a nook or corner of thlo country that has not been made famlllnr with what Unclo Sam Ih doing and each day the business of the parcel post Is Increasing. In-creasing. The express compnnies realize that they must meet not only Iho competition of ratcu. but also the competition of advertising. They are facing the situation as practical practi-cal business men .should. Thoy are advertising their own service. They urn using dally newspapers In various parts of the country to do this, and In the end -will regain a great deal of business that they have atlowod to slip away from them in tho first rush of the new mall service. Tho Bureau of Advertising, American Newspaper Publishers' association, World building. New Yorlc, wants to help Runcral advor-tlaern advor-tlaern to use newspaper advertising to better advantage. Correspondence Correspond-ence Is solicited. Booklet on request- h. |